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Chinese New Year 2021: 5 Marketing Campaigns Trending in China

Xinyue Guan2022-10-04T12:06:43-07:00January 26th, 2021|Chinese Marketing, Chinese Social Media, Cultural Marketing|

Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!

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WeChat Channels – a video app within WeChat

Xinyue Guan2022-03-11T11:11:39-08:00January 15th, 2021|Chinese Marketing, Chinese Social Media|

Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?

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WeChat: The difference Between Personal and Official Accounts

Laura McLeod2022-03-11T12:28:04-08:00October 16th, 2020|Chinese Social Media|

You've downloaded WeChat, now what? Here's how to get started and choose the account type that is right for your business.

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Understanding RED, the Chinese Shopping App

Laura McLeod2022-03-11T12:28:12-08:00August 31st, 2020|Chinese Marketing, Chinese Social Media, E-commerce|

Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.

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WeChat Strategy Tips to Make the Most of Your Account

Laura McLeod2022-03-11T12:30:47-08:00May 1st, 2020|Chinese Social Media|

Wanting to reach Chinese customers in Canada? The popular app WeChat should be at the heart of your social media strategy.

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Famous Folks on Chinese Social Media

Laura McLeod2021-05-14T16:19:43-07:00July 2nd, 2019|Chinese Social Media|

Learn how politicians like Canadian Prime Minister Justin Trudeau and celebrities are using Chinese social media platforms like WeChat to connect with their base.

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WeChat Victories and Visions, from the Creator of WeChat

Laura McLeod2023-02-24T12:13:01-08:00January 24th, 2019|Chinese Social Media|

In this post, we have discuss four elements from Allen Zhang's annual WeChat speech that may add value to your Chinese marketing strategy.

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Break into the Chinese Market with QR Codes: Our Top 3 Tips

Laura McLeod2023-02-24T12:13:29-08:00December 13th, 2018|Chinese Social Media, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.

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Changing Life in China: One QR Code at a Time

Laura McLeod2021-05-14T16:19:45-07:00November 26th, 2018|Chinese Marketing, Chinese Social Media, Multilingual Social Media|

Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.

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