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The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.
“Consumer engagement” has become a catchphrase and touted as a must-have for any brand looking to drive growth, relationships, and, ultimately, sales. But does anyone really understand “engagement” in the same way? When discussing this concept, it sounds so familiar that we tend to not realize how widely it can be interpreted.
So, by now you’ve realized that with a population of over 7 million, Quebec represents huge potential for your business. However, while you may have a great marketing strategy for Canada as a whole, developing a more nuanced approach for this unique market can be challenging. Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding. Sound like too much work? Think again. At LAT we have years of experience helping brands reach their Quebecois customers and are now sharing our insights with you. Here are three key things you need to know before entering the Quebec market:
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