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Buy! Buy! Buy! More and more Canadian businesses are noticing the strong purchasing power of Chinese newcomers - from million dollar real estate to outlet stores. A growing number of Canadian merchants are beginning to use WeChat marketing as their secret weapon to access this important market.
WeChat is a mobile app created by Tencent, a Chinese company. It was launched in January 2011, initially as a messaging platform for users to communicate with family and friends, much like Twitter and Facebook. After over five years of development, WeChat has now become a mobile giant, providing communication, media, payment, entertainment, and other useful day-to-day services to over 650 million users in 200 countries. In March 2016, Tencent Penguin Intelligence (the research branch of Tencent) published their 2016 WeChat Impact Report – an annual report describing the latest behaviour and trends of WeChat users. This blog highlights some key findings from the report that you might find interesting.
Given the overload of media solicitation consumers are all exposed to, marketers need to be increasingly sophisticated. As consumers, we seek information that meets our needs or connects with our interests. Like a 1000 piece jigsaw puzzle, marketers have all the elements within reach to build beautiful, complex and successful campaigns, but customer understanding needs to be first on their to-do list. That’s what makes marketing such a fascinating field. It involves human relations and effective communication.
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