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First published on July 24, 2015 by Jorge Alvarado
From “All-American” to “Hola América”: The United States has now 52.6 million Spanish-speakers, surpassing Spain and becoming the country with the largest number of Spanish-speakers, second only to Mexico… until 2050, when it is expected to reach 132.8 million, making it the largest Spanish-speaking population in the world. […]
There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.
The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]
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