we help companies connect markets by providing quality multilingual translations and marketing localization services
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Because our Content Manager doesn’t speak another language, she didn’t have the personal experience of encountering a time in which a company went out of their way to translate their content specifically for her demographic. Or so she thought. This past year she hopped across the pond from Canada to the UK and had the very real first-hand experience of language localization...in English!
We’ve all heard the horror stories about company’s posts that went viral for all the wrong reasons. These marketing fails have been well publicized, and the negative impact to those companies and their brand reputation is powerful and painful. However, the reverse can be true: the right strategy and a serious level of commitment to your social media presence can reap truly positive rewards for your brand, your business, and your bottom line. At LAT, we see the common mistakes businesses make on social media. Here are some of those mistakes – and how you can avoid them.
Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:
OF THE MONTH
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