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Given the overload of media solicitation consumers are all exposed to, marketers need to be increasingly sophisticated. As consumers, we seek information that meets our needs or connects with our interests. Like a 1000 piece jigsaw puzzle, marketers have all the elements within reach to build beautiful, complex and successful campaigns, but customer understanding needs to be first on their to-do list. That’s what makes marketing such a fascinating field. It involves human relations and effective communication.
The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.
“Consumer engagement” has become a catchphrase and touted as a must-have for any brand looking to drive growth, relationships, and, ultimately, sales. But does anyone really understand “engagement” in the same way? When discussing this concept, it sounds so familiar that we tend to not realize how widely it can be interpreted.
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