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“Consumer engagement” has become a catchphrase and touted as a must-have for any brand looking to drive growth, relationships, and, ultimately, sales. But does anyone really understand “engagement” in the same way? When discussing this concept, it sounds so familiar that we tend to not realize how widely it can be interpreted.
So, by now you’ve realized that with a population of over 7 million, Quebec represents huge potential for your business. However, while you may have a great marketing strategy for Canada as a whole, developing a more nuanced approach for this unique market can be challenging. Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding. Sound like too much work? Think again. At LAT we have years of experience helping brands reach their Quebecois customers and are now sharing our insights with you. Here are three key things you need to know before entering the Quebec market:
The evolution of the English language is an ongoing and ever-fascinating subject. With the dominance of digital technology, these new spaces inevitably change the ways in which we communicate. Whereas we previously traced the evolution of the English language from Old English to the modern day, it’s worth now considering the many ways in which social media has changed language in the past few years alone.
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