Mercedes-Benz Richmond
LAT created a digital “Wheel of Fortune” that visitors at Aberdeen Centre could spin for a chance to win one of six prizes: a golf set; water bottles; corkscrews; sunglasses; caps and lanyards.
Lucky draws ran over a four-day period, and were heavily advertised ahead on several influencers’ WeChat accounts.
To make sure everyone left with a gift, we also handed out the traditional hong-baos (red envelopes) of the season. Ours contained wishes for good luck, along with the Chinese characters 奔驰, which means ‘Benz’. On the other side of the card was a 2018 calendar to encourage clients to keep the item in their home all year.
The WeChat account gained five times more subscribers compared to the same event last year showing that people are starting to know and look forward to the event! This enabled Mercedes-Benz Vancouver Retail Group to reach a wider and ever-growing Chinese audience on WeChat, their favourite social platform.
I definitely feel that LAT Multilingual is communicating to the target market that we want. If they’re not already a current customer, LAT facilitates the opportunity of a lead. LAT really understands what content works.
Brad Laviolette
Dilawri Group
Chinese Social Media
Related Case Studies
LAT Multilingual Boosts Engagement for YVR’s Duty-Free Stores
To showcase Dufry’s vast selection of luxury brands, we leveraged targeted paid advertising on the RED social media app. This is a very successful initiative, particularly during key shopping holidays such as the Lunar New Year.
Destination BC
LAT developed a cultural readiness program for Destination British Columbia to help its travel partners welcome and understand the needs and preferences of Chinese visitors.
Connecting Vancouver International Airport with Chinese Audiences
LAT has been working with Vancouver International Airport since 2016 to manage their Chinese social media presence on WeChat and Weibo.
