Canadian Tourism Commission
The Canadian Tourism Commission (CTC) partnered with DDB Canada to come up with unique and engaging campaigns that would attract foreign visitors.
They collaborated on two projects that focused on user interaction and social media: “Keep Exploring” and “35 Million Directors”. The CTC and DDB Canada had great content, but they needed to make sure it would be accessible for their multilingual audience.
Keep Exploring is a website that features the photos and experiences of locals and tourists alike in Canada. LAT localized the Keep Exploring website into English (for audiences in the United Kingdom, Australia, India, Canada, and the US) and into French (Europe and Canada). In addition, our team worked alongside DDB to translate the content into German, Portuguese, Spanish, Korean, Chinese, and Japanese.
35 Million Directors was a campaign that asked people to shoot their own video clips of the Canadian experience. The winning footage was then assembled into one video. LAT translated the 35 Million Directors website to make it available in both English in French.
Because both campaigns relied on user interaction, we also worked with DDB to translate and adapt the content for Facebook, Twitter, and YouTube.
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