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正在招募:

Chinese Digital Marketing Specialist (Full Time/Part Time)

Description: The primary role of the Chinese Digital Marketing Specialist is to develop a comprehensive social media strategy to help LAT reach Chinese demographics locally, and abroad. We are looking for an individual skilled in social media marketing to connect, engage and promote brand awareness on behalf of our clients. The right candidate will have experience with Facebook, Twitter, WeChat and Weibo advertising & campaigns, and a solid knowledge of emerging Chinese social media technology & trends.

Tasks:

  • Develop content strategies as well as campaigns to help clients raise online brand awareness
  • Define key performance indicators and implement measurement, analytics, and reports
  • Conduct market research to seek potential marketing opportunities
  • Work with clients to explore and identify ways to integrate Chinese social media into business strategies
  • Learn and understand emerging trends and technologies within the Chinese market and communicate this knowledge clearly and concisely
  • Manage clients’ accounts, including scheduling and account promotion

Essential Requirements:

  • You must possess excellent written and verbal communication skills in English and Chinese
  • Deep understanding of Chinese social media and fully aware of the latest hot topics
  • Excellent presentation skills in client/project meetings
  • Solid understanding of SEO on Google
  • Experience with WeChat/Weibo KOL advertising and campaign planning
  • Demonstrated experience and a passion for social media platforms
  • Experience with online monitoring and measurement
  • Experience with creating and identifying quality social media content
  • Ability to work effectively under deadlines and budgets and juggle several assignments simultaneously

Other Requirements:

  • BS/BA degree from an accredited college or university, 1-3 years’ experience in copywriting, advertising, communications, marketing, or public relations
  • Strong knowledge of Microsoft Suite
  • Knowledge of graphic design suite would be an asset
  • Familiarity with search optimisation on Baidu and other search engines

Job Types: Full-time, Part-time

Salary: $20.00 to $30.00 /hour

Location:

  • Vancouver, BC (Required)

Language:

  • Mandarin (Required)

If you are interested, please send your resume and cover letter to hr@latmultilingual.com