If you want to attract and communicate with Chinese customers, an understanding of WeChat is essential. China’s most popular instant messaging app, it’s much more popular among Chinese people than Facebook, Twitter and Instagram!
Our WeChat Marketing course
We offer three levels of WeChat training. Whether you are a beginner just starting out with WeChat or an experienced user, you are bound to pick up some interesting tips to boost your visibility and increase sales opportunities.
- WeChat 101: Marketing with WeChat
An overview of WeChat, how to set up a personal account, using WeChat Moments, and a basic overview of other functions such as WeChat Pay, quick response (QR) codes, and Mini Programs (custom applications within WeChat).
- WeChat 201: Official Accounts
An overview of WeChat Official Accounts and why they are important, content strategy and marketing strategy including how to leverage key opinion leaders and WeChat Moments ads to generate maximum exposure.
- WeChat 301: WeChat Marketing and Advertising
An in-depth look at WeChat advertising to grow followers, drive traffic to your website and download your app. Session includes an overview of various types of advertising available through Tencent including Moments ads, Mini Program advertising (custom applications within WeChat), video ads, H5 pages, as well as using paid key opinion leader/influencer marketing to boost your visibility and increase sales opportunities.
Each one-on-one session is one-hour long. The cost per session is $250. Courses are taught live, online, in English or Chinese.