Website Translations: What You Need to Know

If you ask most web developers, building a multilingual site is a pretty easy task. However running it on an ongoing basis is an entirely different matter. We can help manage website translations on a multilingual site quickly and efficiently.

Marketing to a Multicultural Marketplace

The translation industry is one of the most affected by technological advances in language technology. Small agencies must compete with large corporations who, driven by their focus on maximizing profit, rely on sophisticated computer-assisted tools to cut cost. Like any business, LAT had to adjust to this changing landscape. How? We decided to focus on our clients’ bottom line ahead of our own.

To maximize profit in your own competitive markets, you need to reach more than the mainstream customers — you need to reach everyone. As a boutique multicultural marketing agency with decades of experience in the field, we drive success for our clients by helping them reach deeper into Canada’s multicultural communities. We focus on communicating to diverse target audiences through an authentic and genuine voice.

Our staff diligently works with clients to uncover their unique positioning and value. We leverage this information in the marketing collateral we produce […]

Reaching French Canadians: The Key to Success in Quebec

Home to 24% of Canada’s population, Quebec has the second largest economy in Canada. This means if you are doing business in Canada, it is an important market to reach. But it is also the only province where French is the official language.

Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101.
To break into the Quebec market the marketing messaging must be well thought out and strategic.
Quebecers can be wary of any business that is seen as foreign. There is a distinct cultural identity tied to the province and far higher brand loyalty to local boutiques and stores.

To overcome these bumps in the road, businesses will need to do their homework to establish a strong foothold in Quebec.

Our Quebec-based subsidiary, LAT Marketing, works with […]