You’ve probably heard about Taobao, the largest e-commerce site in China, but did you know that if you’re not a Chinese business you couldn’t set up a store there? Instead you need to turn to Tmall Global, another Alibaba platform that gives non-Chinese businesses access to China’s huge e-commerce market. The booming Chinese e-commerce industry is certainly tempting for brands looking to grow their sales, but it’s important to note that success is no guarantee.