Great Performance on Sina Weibo: 3 Case Studies

Diamonds may be a girl’s best friend, but for luxury brands like Tiffany & Co., friendship is not enough. Expanding into the Chinese market requires social media savvy and a strong commitment. With approximately 218,000 Global 500 Companies on Sina Weibo, here’s how three of the best performing brands are engaging with their Chinese followers and growing their market share.

The North Face, Tiffany & Co., and Coach each have hundreds of thousands of followers on Weibo. We’ve looked at some of their successful strategies to attract and engage Chinese users. […]