Big Benefits to Diversity in Advertising

In 1971, Canada was the first government in the world to implement multiculturalism as official state policy. A commitment to multiculturalism became official Canadian policy during the tenure of the late Pierre Elliot Trudeau, the father of the current Prime Minister Justin Trudeau.
“Canadian multiculturalism is fundamental to our belief that all citizens are equal. Multiculturalism ensures that all citizens can keep their identities, can take pride in their ancestry and have a sense of belonging. Acceptance gives Canadians a feeling of security and self-confidence, making them more open to, and accepting of, diverse cultures. The Canadian experience has shown that multiculturalism encourages racial and ethnic harmony and cross-cultural understanding.”1

– Government of Canada

However, embracing diversity and multiculturalism in advertising has been a struggle in North America. Indeed, for decades companies pushed marketing collateral that often reflected a homogenous view of the population, neglecting to include marginalized and diverse voices and […]

Metro Vancouver is on the Cusp of Becoming a Global Hub

With its rapidly-growing and richly-diverse ethnic communities, Greater Vancouver is expected to welcome more than one million additional people in the next three decades. Politicians, urban planners and entrepreneurs are preparing themselves for a revolutionary 21st century society. […]