In 1971, Canada was the first government in the world to implement multiculturalism as official state policy. A commitment to multiculturalism became official Canadian policy during the tenure of the late Pierre Elliot Trudeau, the father of the current Prime Minister Justin Trudeau.
“Canadian multiculturalism is fundamental to our belief that all citizens are equal. Multiculturalism ensures that all citizens can keep their identities, can take pride in their ancestry and have a sense of belonging. Acceptance gives Canadians a feeling of security and self-confidence, making them more open to, and accepting of, diverse cultures. The Canadian experience has shown that multiculturalism encourages racial and ethnic harmony and cross-cultural understanding.”1
– Government of Canada
However, embracing diversity and multiculturalism in advertising has been a struggle in North America. Indeed, for decades companies pushed marketing collateral that often reflected a homogenous view of the population, neglecting to include marginalized and diverse voices and […]