In the current Canada-China Year of Tourism, businesses are increasingly aware of the need to adapt their marketing and welcoming strategy in order to be China-Ready and make the best of the growing number of tourists from China. Here are three important points to help your business reach, attract and welcome this promising market segment.
Our in-house translator, André, tells us about why it's important to always locally source your translation
Millennials: the planet’s largest generation, and the focus of marketers around the world. But it’s key that the value of Generation Z is also understood. Here are three key differences that separate these two important groups.