Understanding Today’s Chinese Consumer- with Jessie Li, Marketing Strategist

Who is the modern-day Chinese consumer, and how can you reach them? In this short video, our Inbound & Digital Marketing Strategist Jessie explains to us who the modern-day Chinese consumer is and what their typical purchasing behaviours are, using three simple hashtags.

By |June 26th, 2019|Categories: Branding and Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, WeChat|Tags: , , , , , , , , , |Comments Off on Understanding Today’s Chinese Consumer- with Jessie Li, Marketing Strategist

Accessing the Chinese Tourism Market: LAT’s Golden Dragon Training Program

2018, the year of Canada-China tourism, is the perfect time to access this quickly growing market. LAT's newly-developed Golden Dragon program helps your business reach, engage with, and welcome Chinese customers.

By |May 2nd, 2018|Categories: Branding and Marketing, Canada-China Year of Toursim, Cultural Marketing, Multiculturalism, Multilingual Social Media|Tags: , , , , , , , , |Comments Off on Accessing the Chinese Tourism Market: LAT’s Golden Dragon Training Program

Chinese Travellers to Canada: 3 Essentials for The Hospitality Industry

In the current Canada-China Year of Tourism, businesses are increasingly aware of the need to adapt their marketing and welcoming strategy in order to be China-Ready and make the best of the growing number of tourists from China. Here are three important points to help your business reach, attract and welcome this promising market segment.

By |March 5th, 2018|Categories: Cultural Marketing, Multiculturalism, WeChat|Tags: , , , , , , , |Comments Off on Chinese Travellers to Canada: 3 Essentials for The Hospitality Industry