Engaging with Chinese Customers- with Jessie Li, Marketing Strategist

In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.

Case Study: Beyond Boundaries, Cartier’s Cultural Marketing Success

In this case study, we’ll learn how luxury brand Cartier collaborated with the Palace Museum in Beijing to create a unique art exhibit called "Beyond Boundaries." In doing so, Cartier tapped into the power of creativity and cultural marketing to create genuine relationships with Chinese consumers.

By |July 4th, 2019|Categories: Branding and Marketing, Cultural Marketing, Multiculturalism|Tags: , , , , , , , , |Comments Off on Case Study: Beyond Boundaries, Cartier’s Cultural Marketing Success

Accessing the Chinese Tourism Market: LAT’s Golden Dragon Training Program

2018, the year of Canada-China tourism, is the perfect time to access this quickly growing market. LAT's newly-developed Golden Dragon program helps your business reach, engage with, and welcome Chinese customers.

By |May 2nd, 2018|Categories: Branding and Marketing, Canada-China Year of Toursim, Cultural Marketing, Multiculturalism, Multilingual Social Media|Tags: , , , , , , , , |Comments Off on Accessing the Chinese Tourism Market: LAT’s Golden Dragon Training Program