In China, almost everyone is on WeChat or Weibo. So, it’s not surprising that local Chinese residents are very active on these platforms, in order to connect with each other and keep up with their communities. Politicians and celebrities have come to realize the importance of these platforms when engaging with Chinese demographics.

Who’s on Chinese social media?
Western politicians have taken to using Chinese social media to connect with potential voters. In countries with large Chinese populations, gaining the Chinese vote can be key to getting politicians elected, and WeChat and Weibo are the way to go when building connections.

For example, Canada has a Chinese population of nearly 2 million people. For Canadian politicians, reaching Chinese voters is essential. As former New Democratic Party leader Thomas Mulcaire put it, Chinese social media is “a way to connect with [Chinese people] directly and hear the issues they face.” Mulcaire started a […]