Chinese netizens are very active on social media. If your business wants to reach Chinese customers, you need to stay on top of social media trends. Let’s take a look….
WeChat has 70 million active users from 200 countries outside of China. We explore how popular this app is outside of China for both residents and travellers.
Chinese customers are considered the top spenders in luxury goods worldwide, with a whooping 25% of luxury purchases globally. According to the World Luxury Association, wealthy Chinese buyers spent an estimated $7.2 billion on luxuries last year. To reach these buyers, luxury brands have begun to realize the power of social media. […]