Why Retailers Love 520 Day

Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.

Using WeChat to Reach Chinese Audiences in Canada

Wanting to reach Chinese customers in Canada? The popular app WeChat should be at the heart of your social media strategy.

Reaching Chinese Customers – with Jessie Li, Marketing Strategist

In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!