Valentine’s Day in August? We Explore Qixi, Chinese Valentine’s Day

What do a fairy goddess, an ox and a magpie have to do with love? In Chinese culture, plenty! They are all essential components of the legend behind Qixi Festival, commonly known as Chinese Valentine’s Day.

Why Retailers Love 520 Day

Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.

Are You Ready for “National Day Golden Week”?

“National Day Golden Week” is China’s biggest travel holiday. During this semi-annual seven- or eight-day holiday which starts around October 1, nearly half of the country’s population is expected to travel.
Top Tips for a Business Boon
Here are some tips to help you prepare for the busiest Chinese travel season of the year:

Chinese people are world class travellers, and tourism numbers are expected to surge as overseas travel becomes more accessible.
Chinese international travellers will visit family and friends throughout East and Southeast Asia, Australia, the United States, Canada, and the U.K.
Chinese guests typically stay around five days, allowing for two days of the holiday week for travel to and from home.
Chinese tourists will want to experience the city they are visiting. Guests will appreciate customized experiences such as VIP packages that include fine dining experiences, unique landmarks to visit, tickets to exciting events, etc.
In Asian […]