Engaging with Chinese Customers- with Jessie Li, Marketing Strategist

In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.

Case Study: Beyond Boundaries, Cartier’s Cultural Marketing Success

In this case study, we’ll learn how luxury brand Cartier collaborated with the Palace Museum in Beijing to create a unique art exhibit called "Beyond Boundaries." In doing so, Cartier tapped into the power of creativity and cultural marketing to create genuine relationships with Chinese consumers.

Understanding Today’s Chinese Consumer- with Jessie Li, Marketing Strategist

Who is the modern-day Chinese consumer, and how can you reach them? In this short video, our Inbound & Digital Marketing Strategist Jessie explains to us who the modern-day Chinese consumer is and what their typical purchasing behaviours are, using three simple hashtags.