Home to 24% of Canada’s population, Quebec has the second largest economy in Canada. This means if you are doing business in Canada, it is an important market to reach. But it is also the only province where French is the official language.
Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101.
To break into the Quebec market the marketing messaging must be well thought out and strategic.
Quebecers can be wary of any business that is seen as foreign. There is a distinct cultural identity tied to the province and far higher brand loyalty to local boutiques and stores.
To overcome these bumps in the road, businesses will need to do their homework to establish a strong foothold in Quebec.
Our Quebec-based subsidiary, LAT Marketing, works with […]