Reaching French Canadians: The Key to Success in Quebec

Quebec has the second largest economy in Canada,[1] and accounts for 24% of the country’s population. If you’re doing business in Canada, it is an important market to reach. But it is also the only province where French is the official language.

Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101.
To break into the Quebec market the marketing messaging must be well thought out and strategic.
Quebecers can be weary of any business that is seen as foreign. There is a distinct cultural identity tied to the province and far higher brand loyalty to local boutiques and stores.

To overcome these bumps in the road, businesses will need to do their homework to establish a strong foothold in Quebec.

Our Quebec based subsidiary, LAT Marketing, works with […]

Beyond French-English Bilingual Labels – Bilingual Language Laws in Canada

When setting up a business in Quebec, it's important that you understand all the regulations your business must comply with. Check out this helpful summary of everything you need to know.

Get More ROI from Your Foreign Marketing Strategy

Our in-house translator, André, tells us about why it's important to always locally source your translation