Reaching French Canadians: The Key to Success in Quebec

Quebec has the second largest economy in Canada,[1] and accounts for 24% of the country’s population. If you’re doing business in Canada, it is an important market to reach. But it is also the only province where French is the official language.

Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101.
To break into the Quebec market the marketing messaging must be well thought out and strategic.
Quebecers can be weary of any business that is seen as foreign. There is a distinct cultural identity tied to the province and far higher brand loyalty to local boutiques and stores.

To overcome these bumps in the road, businesses will need to do their homework to establish a strong foothold in Quebec.

Our Quebec based subsidiary, LAT Marketing, works with […]

Accessing the Chinese Tourism Market: LAT’s Golden Dragon Training Program

2018, the year of Canada-China tourism, is the perfect time to access this quickly growing market. LAT's newly-developed Golden Dragon program helps your business reach, engage with, and welcome Chinese customers.

Marketing to South Asians in North America

The one area in North America you should be focusing your South Asian marketing efforts, where an incredible 30.7% of the population originates from South Asia.