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Engaging with Chinese Customers- with Jessie Li, Marketing Strategist

In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.

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Reaching Chinese Customers – with Jessie Li, Marketing Strategist

In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!

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Case Study: Beyond Boundaries, Cartier’s Cultural Marketing Success

In this case study, we’ll learn how luxury brand Cartier collaborated with the Palace Museum in Beijing to create a unique art exhibit called "Beyond Boundaries." In doing so, Cartier tapped into the power of creativity and cultural marketing to create genuine relationships with Chinese consumers.

Case Studies

Allard Prize Russian translation

Allard Prize for International Integrity

We translated UBC’s website featuring the Allard Prize for International Integrity into 10 languages.

MCL Motor Cars Sina Weibo

MCL Motor Cars

We worked with MCL to develop a Chinese social media strategy for their Burrard location.

Multilingual staffing services

Natural Factors

We helped Natural Factors find language professionals who were a perfect fit for their company.