Vancouver is often referred to as the ‘Gateway to the Pacific’. A logical port of entry for travellers from China, Vancouver International Airport (YVR) connects travellers to 15 Chinese destinations, offering 111 direct flights weekly
For the second consecutive year, LAT helped the Mercedes 'me' store in Richmond's Aberdeen Centre implement an O2O Chinese New Year campaign.
Daymon Worldwide recruited LAT Multilingual to translate and localize their training as well as internal content, to ensure that they met Canada's bilingual language laws.
A new flight route connecting Hong Kong and Vancouver recently opened in July of this year. YVR wanted to engage with their Chinese audiences on Weibo to spread the word about the new service and coinciding visit from well-known celebrity, Jackie Chan.
How LAT helped Mercedes-Benz, Richmond, engage more efficiently with their Chinese customers on the WeChat platform, thereby reducing converions and increasing customer retention and satisfaction.
Canadian product labels must be bilingual. We've put together some common obstacles that are often involved when trying to make a label Canadian-friendly.