Porsche Centre VancouverEmily Larson 2020-03-30T16:57:45-07:00
Our team worked with Porsche Vancouver to develop a marketing strategy that would increase engagement with local Chinese immigrants and make them the “go to” dealership for Vancouver’s Porsche enthusiasts.
Since Porsche Vancouver was already gaining attention on Sina Weibo, our Chinese social media specialist created an official account for the dealership on Sina Weibo. We then proceeded to create relevant and engaging content specifically crafted for Porsche Vancouver’s target market. Our team tracks the account’s performance and adapts the strategy accordingly. In addition, we promote follower interactions by replying to comments and reposting other users’ content. This activity has steadily grown Porsche Vancouver’s base of active followers and generated sales.
An integral part of the Sina Weibo campaign is creating original Chinese content in addition to translating English material. Our team uses its cultural marketing expertise to ensure that any content posted is relevant for their target Chinese audience. By studying interactions on Weibo by Porsche Vancouver’s followers, we are able to track their interests and further tailor content to engage them.