• Golden Gate Bridge Virtual Exhibition

Golden Gate Bridge

Project Description

Golden Gate Bridge

Case Study

Golden Gate Bridge Virtual Exhibition

Our team collaborated with Hoi Moon Marketing to create a multilingual Virtual Exhibition celebrating the 75th anniversary of the Golden Gate Bridge. This exhibition is now available in nine languages.

The Challenge

To celebrate the 75th anniversary of the iconic Golden Gate Bridge in San Francisco in a way that would increase accessibility for the local community and for international visitors.

LAT’s Involvement

Translation: In collaboration with Paris-based Marketing firm Hoi Moon Marketing, we worked with our team of translators to localize a Virtual Exhibition honouring the Golden Gate Bridge’s 75th anniversary into nine (9) languages.

The site features interactive exhibits that retell the bridge’s history from planning to completion. Visitors can learn about the various stages of design and construction of the iconic bridge, and enjoy anecdotes and facts that are sure to delight the technical as well as the general minded visitor in multiple languages.

Social Media Marketing: Once the localization was completed, Hoi Moon and LAT ensured visibility for the new site by publishing messages in eleven (11) different languages on social media platforms, including the popular Chinese social network Sina Weibo.

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