Destination British Columbia

Project Description

Destination British Columbia (DBC) is a destination marketing organization whose mandate is to support and promote tourism throughout the province.

DBC wanted to help its tourism industry partners be better prepared to welcome Chinese guests. They looked to LAT for help in developing cultural awareness training program they could deliver to businesses throughout the province.

Leveraging our expertise in Chinese marketing and using our existing Golden Dragon/China-Ready program as a base, we developed a customized training program for participants. The training includes a variety of topics designed to increase cultural understanding, such as:

  • Culture, hospitality and etiquette
  • Dining and shopping preferences
  • Digital and mobile trends to reach Chinese travellers

LAT helped produce study toolkits, a study guide and self-assessment lists so participating members can assess their preparedness. Our team also provided English and Chinese voice over work for a video presentation.

The training program covers all essential components companies need to understand and welcome Chinese travellers in a culturally respectful way.

Learn more about our Golden Dragon/China-Ready certification program, which can be taken as is, or customized for your organization’s specific needs.