Hawaiian AirlinesSinead Sprigg 2020-03-30T11:29:52-07:00
Hawaiian Airlines is the largest airline in the U.S. state of Hawaii. Based in Honolulu, it is the tenth-largest commercial airline in the United States and offers services from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti.
To reach their wide and diverse audiences in China, Korea, Japan and France, Hawaiian Airlines needs to ensure that their content is culturally localized to appeal to each reader. This requires a deep understanding of nuances and culture-specific turns of phrase.
Hawaiian Airlines engages LAT to adapt their content for their target markets. This includes adapting product descriptions, marketing text, web banners and images as well as localizing ads and website. LAT’s in-market specialists ensure that the Airline’s content is culturally localized to appeal to each reader.
This undertaking is about far more than translation as it involves adapting product descriptions to appeal to various cultures.
LAT continues to work with Hawaiian Airlines to adapt their content so that it speaks to each target market.