Canadian Tourism CommissionEmily Larson 2020-03-03T13:13:19-08:00
We collaborated with DDB Canada to translate and localize content for the CTC’s Keep Exploring and 35 Million Directors campaigns. Our work ensured the CTC could reach their multilingual markets.
We worked with DDB Canada to provide engaging multilingual content for Keep Exploring and 35 Million Directors. We collaborated on the translation of the 35 Million Directors website to make it available in both English in French, and localized the Keep Exploring website into English (for the UK, Australia, India, Canada, and the US) and French (Europe and Canada). In addition, our team worked alongside DDB to translate the content into German, Portuguese, Spanish, Korean, Chinese, and Japanese.
Because “Keep Exploring” and “35 Million Director”s were heavily reliant on user interaction, we also worked with DDB to translate and adapt the content for their CTC social media campaigns. We ensured their Facebook, Twitter, and YouTube pages were sending the right message to the various target markets.