{"id":26086,"date":"2022-07-28T15:38:16","date_gmt":"2022-07-28T22:38:16","guid":{"rendered":"https:\/\/www.latmultilingual.com\/?p=26086"},"modified":"2022-08-09T16:18:03","modified_gmt":"2022-08-09T23:18:03","slug":"les-canaux-wechat-un-excellent-outil-pour-les-specialistes-en-marketing","status":"publish","type":"post","link":"https:\/\/www.latmultilingual.com\/fr\/blog\/les-canaux-wechat-un-excellent-outil-pour-les-specialistes-en-marketing\/","title":{"rendered":"Les canaux WeChat : Un excellent outil pour les sp\u00e9cialistes en marketing"},"content":{"rendered":"<p>WeChat est une application de m\u00e9dias sociaux et de messagerie instantan\u00e9e bien connue, mais connaissiez-vous ses canaux \u00ab\u00a0WeChat Channels\u00a0\u00bb? En ajoutant cette fonctionnalit\u00e9 \u00e0 leur compte officiel WeChat, les marques peuvent promouvoir des publicit\u00e9s vid\u00e9o et cibler leur public comme jamais auparavant.<\/p>\n<p>Les utilisateurs de WeChat peuvent ajouter leurs renseignements bancaires \u00e0 l\u2019application afin de payer leur factures, de transf\u00e9rer de l\u2019argent \u00e0 d\u2019autres utilisateurs et d\u2019effectuer des transactions en magasin lorsque l\u2019option de paiement par WeChat est disponible. Il s\u2019agit vraiment d\u2019une application \u00e0 tout faire.<\/p>\n<p>En 2020, le lancement des canaux WeChat a permis aux utilisateurs de cr\u00e9er et de partager des photos et de courts clips vid\u00e9o. Ces publications peuvent contenir des mots-clics, le lieu de la publication, une courte description ainsi qu\u2019un lien vers un article d\u2019un compte officiel WeChat.<\/p>\n<p><img decoding=\"async\" class=\"lazyload  wp-image-26066 alignleft\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-190x300.png\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-190x300.png\" alt=\"\" width=\"212\" height=\"335\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27212%27%20height%3D%27335%27%20viewBox%3D%270%200%20212%20335%27%3E%3Crect%20width%3D%27212%27%20height%3D%27335%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-190x300.png 190w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-200x315.png 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-400x631.png 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1.png 430w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 212px) 100vw, 212px\" \/>Le lancement r\u00e9cent de \u00ab WeChat Channel Ads \u00bb, une fonctionnalit\u00e9 disponible uniquement aux annonceurs invit\u00e9s actuellement, permet maintenant aux marques de placer des publicit\u00e9s vid\u00e9o dans le fil d\u2019actualit\u00e9 de leur public cible. Les entreprises peuvent ainsi utiliser WeChat en tant que plateforme de marketing pour atteindre leur public chinois, renfor\u00e7ant l\u2019impact de leur compte officiel WeChat.\u00a0\u00a0<\/p>\n<p>Voici un exemple de l\u2019utilisation des canaux WeChat par la marque Armani Beauty pour interagir avec son public cible. Le texte dit\u00a0: \u00ab\u00a0Acheter maintenant\u00a0\u00bb, et il redirige les utilisateurs vers un site Web de magasinage o\u00f9 ils peuvent acheter le produit.<\/p>\n<p>WeChat continue d\u2019\u00e9voluer et de trouver de nouvelles mani\u00e8res d\u2019interagir avec son public, permettant aux marques de faire la promotion de leurs produits.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Des publics croissants<\/strong><\/p>\n<p>Les concerts organis\u00e9s sur les canaux ont attir\u00e9 des millions de spectateurs et ont partiellement d\u00e9montr\u00e9 le potentiel \u00e9norme de cette fonctionnalit\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"lazyload  wp-image-26057 alignright\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-300x157.jpg\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-300x157.jpg\" alt=\"\" width=\"342\" height=\"179\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27342%27%20height%3D%27179%27%20viewBox%3D%270%200%20342%20179%27%3E%3Crect%20width%3D%27342%27%20height%3D%27179%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-200x105.jpg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-300x157.jpg 300w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-400x210.jpg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-600x314.jpg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-768x402.jpg 768w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1-800x419.jpg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/07\/Picture1.jpg 840w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Le groupe irlandais <a href=\"https:\/\/pandaily.com\/westlife-concert-livestream-on-wechat-channels-drew-28-million-viewers\/\">Westlife<\/a> a diffus\u00e9 en direct son tout premier concert en ligne sur les m\u00e9diaux sociaux chinois, attirant plus de 28 millions de spectateurs et g\u00e9n\u00e9rant plus de 160 millions de \u00ab\u00a0j\u2019aime\u00a0\u00bb en seulement trois jours.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous avez besoin d\u2019aide avec votre marketing chinois?<\/p>\n<p><a href=\"mailto:contactus@latmultilingual.com\">Contactez-nous<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeChat est une application de m\u00e9dias sociaux et de messagerie instantan\u00e9e bien connue, mais connaissiez-vous ses canaux \u00ab\u00a0WeChat Channels\u00a0\u00bb?<\/p>\n","protected":false},"author":63,"featured_media":26063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[747,761],"tags":[],"class_list":["post-26086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-chinois","category-medias-sociaux-chinois"],"metadata":{"authorsure_include_css":"","_wpml_word_count":"{\"total\":377,\"to_translate\":{\"zh-hans\":377,\"en\":377}}","_fusion":{"show_first_featured_image":"yes","fimg":{"width":"","height":""},"post_links_target":"no","bg_full":"no","display_header":"yes","header_bg_full":"no","main_padding":{"top":"","bottom":""},"content_bg_full":"no","image_rollover_icons":"default","bg_repeat":"default","header_bg_repeat":"repeat","displayed_menu":"default","slider_type":"no","slider":"0","wooslider":"0","elasticslider":"0","blog_page_title_bar":"default","content_bg_repeat":"default","posts_sidebar":"default_sidebar","posts_sidebar_2":"default_sidebar","sidebar_sticky":"default"},"_edit_lock":"1660087159:29","_edit_last":"29","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_last_translation_edit_mode":"native-editor","_pingme":"1","_encloseme":"1","_yoast_wpseo_content_score":"30","_yoast_wpseo_estimated-reading-time-minutes":"2","_yoast_wpseo_wordproof_timestamp":"","_thumbnail_id":"26063","_wp_old_slug":"les-canaux-wechat-un-excellent-outil-pour-les-specialistes-en-marketing-2","_yoast_wpseo_primary_category":"690","avada_post_views_count":"1611","avada_today_post_views_count":"2","avada_post_views_count_today_date":"06-04-2026"},"acf":[],"yoast_head":"<!-- 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