{"id":25971,"date":"2022-06-06T08:45:29","date_gmt":"2022-06-06T15:45:29","guid":{"rendered":"https:\/\/www.latmultilingual.com\/?p=25971"},"modified":"2022-08-09T16:19:47","modified_gmt":"2022-08-09T23:19:47","slug":"marketing-pour-un-marche-diversifie-trois-facons-de-mettre-a-profit-le-marketing-multiculturel","status":"publish","type":"post","link":"https:\/\/www.latmultilingual.com\/fr\/blog\/marketing-pour-un-marche-diversifie-trois-facons-de-mettre-a-profit-le-marketing-multiculturel\/","title":{"rendered":"Marketing pour un march\u00e9 diversifi\u00e9: trois fa\u00e7ons de mettre \u00e0 profit le marketing multiculturel"},"content":{"rendered":"

Le marketing multiculturel offre une strat\u00e9gie \u00e0 trois volets pour r\u00e9ussir dans un contexte d\u2019incertitude.\u00a0<\/strong><\/em><\/h3>\n

Selon le livre blanc <\/span>Tendances mondiales en marketing\u202f2021\u202f: un point de vue canadien<\/span><\/i>* de Deloitte, l\u2019\u00ab\u202fincertitude\u202f\u00bb est le principal d\u00e9fi que les entreprises canadiennes ont d\u00fb affronter l\u2019ann\u00e9e derni\u00e8re. Cette tendance s\u2019est poursuivie en 2022, la guerre ayant rejoint la pand\u00e9mie et les changements climatiques au nombre des grands facteurs d\u2019influence des march\u00e9s mondiaux. Dans ce contexte d\u2019incertitude, le rapport propose trois grandes strat\u00e9gies\u202f: r\u00e9agir, s\u2019adapter et interagir. Voici comment un plan de marketing multiculturel peut vous aider \u00e0 relever ces trois d\u00e9fis.<\/span>\u00a0<\/span><\/p>\n

R\u00e9agir<\/span>\u00a0<\/span><\/h3>\n

Un programme de marketing multiculturel est un moyen imm\u00e9diat et efficace d\u2019accro\u00eetre la visibilit\u00e9 de votre marque, au-del\u00e0 des limites d\u2019un public exclusivement anglophone ou francophone. En pigeant dans le bassin des millions d\u2019utilisateurs des applications WeChat, Weibo, Red et autres, vous ouvrez la porte \u00e0 un vaste march\u00e9 sinophone, impossible \u00e0 atteindre au moyen de Facebook ou d\u2019autres m\u00e9dias sociaux conventionnels.<\/span>\u00a0<\/span><\/p>\n

Mettez votre programme en place sans tarder gr\u00e2ce au cours de marketing WeChat de LAT.<\/span>\u00a0<\/span><\/p>\n

Pour parler aux clients chinois, il vous faut comprendre WeChat. Nous vous montrerons comment configurer votre compte, utiliser les principales fonctionnalit\u00e9s et tirer parti des options de publicit\u00e9 payante.<\/span>\u00a0<\/span><\/p>\n

\u00ab\u202fSi vous souhaitez accro\u00eetre votre visibilit\u00e9 et multiplier les occasions de vente aupr\u00e8s des Chinois, vous devez absolument engager le dialogue sur WeChat, explique Tianran Wu, coordonnatrice du marketing chez LAT. Notre programme vous guide au fil des \u00e9tapes n\u00e9cessaires pour tirer parti de cet outil de marketing. Nous vous donnons aussi un aper\u00e7u des autres solutions possibles pour \u00e9largir votre port\u00e9e dans les march\u00e9s chinois.\u202f\u00bb<\/span>\u00a0<\/span><\/p>\n

Que vous soyez d\u00e9butant sur WeChat ou utilisateur exp\u00e9riment\u00e9, la formation WeChat de LAT vous fera d\u00e9couvrir des astuces int\u00e9ressantes pour augmenter la visibilit\u00e9 de votre entreprise et accro\u00eetre vos occasions de ventes.<\/span>\u00a0<\/span><\/p>\n

Services de formation WeChat de LAT<\/span><\/a>\u00a0<\/span><\/p>\n

S\u2019adapter<\/span>\u00a0<\/span><\/h3>\n

Si vous lancez vos campagnes de marketing uniquement en fran\u00e7ais ou en anglais, il est temps de vous adapter. Pour en maximiser l\u2019efficacit\u00e9 et la port\u00e9e, abordez votre prochain projet dans une optique multilingue. Il s\u2019agit d\u2019une strat\u00e9gie cruciale pour toucher des populations modernes et diversifi\u00e9es, jouissant d\u2019un pouvoir d\u2019achat de plus en plus grand. Des \u00e9tudes linguistiques r\u00e9v\u00e8lent que pr\u00e8s de trois quarts des internautes parlent une langue autre que l\u2019anglais et qu\u2019ils passent deux fois plus de temps sur les sites Web dont le contenu est dans leur langue. Pour renforcer l\u2019authenticit\u00e9 et susciter la confiance, votre strat\u00e9gie de marque doit s\u2019exprimer dans la langue de pr\u00e9dilection des march\u00e9s locaux.<\/span>\u00a0<\/span><\/p>\n

Les consommateurs des march\u00e9s \u00e9mergents veulent vivre la m\u00eame exp\u00e9rience en ligne que les anglophones.<\/span>\u00a0<\/span><\/p>\n

Un site Web multilingue \u00e9largit votre client\u00e8le, am\u00e9liore votre classement dans les r\u00e9sultats des moteurs de recherche et t\u00e9moigne de l\u2019engagement de votre organisation en faveur de la diversit\u00e9 et de l\u2019int\u00e9gration. LAT propose des services de traduction et de localisation de qualit\u00e9, effectu\u00e9s par des traducteurs \u00e9tablis dans le march\u00e9 poss\u00e9dant de l\u2019exp\u00e9rience dans tout un \u00e9ventail de projets de sites Web et intranet, y compris dans des langues qui requi\u00e8rent un formatage de droite \u00e0 gauche.<\/span>\u00a0<\/span><\/p>\n

Traduction et localisation de sites Web par LAT<\/span><\/a>\u00a0<\/span><\/p>\n

Interagir<\/span>\u00a0<\/span><\/h3>\n

Les interactions sont la monnaie de notre \u00e9poque. Une bonne communication ouvre la voie \u00e0 des relations solides. Une strat\u00e9gie multiculturelle qui cherche \u00e0 atteindre vos publics potentiels dans leur propre langue s\u2019av\u00e9rera efficace comme tactique de communication.<\/span>\u00a0<\/span><\/p>\n

\u00ab\u202fNous vivons actuellement \u00e0 une \u00e9poque tr\u00e8s riche, affirme Julie Wong-Gravend, vice-pr\u00e9sidente de LAT. Il y a tellement d\u2019occasions pour les entreprises pr\u00eates \u00e0 adopter une approche multilingue des affaires. Il est gratifiant de voir \u00e0 quel point nous aidons nos clients \u00e0 atteindre de nouveaux march\u00e9s gr\u00e2ce \u00e0 l\u2019efficacit\u00e9 de nos services de marketing multiculturel, de traduction, de transcr\u00e9ation et d\u2019adaptation.\u202f\u00bb<\/span>\u00a0<\/span><\/p>\n

Cherchez-vous \u00e0 \u00e9tendre la port\u00e9e de votre marque aupr\u00e8s de divers publics, au Canada et ailleurs? Communiquez avec LAT pour savoir comment nous pouvons vous aider \u00e0 couronner de succ\u00e8s vos efforts de marketing multiculturel.<\/span>\u00a0<\/span><\/p>\n

*\u202fLisez le rapport de Deloitte au complet\u202f: <\/span>Tendances mondiales en marketing\u202f2021\u202f: un point de vue canadien<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing multiculturel offre une strat\u00e9gie \u00e0 trois volets pour r\u00e9ussir dans un contexte d\u2019incertitude.\u00a0Selon le livre blanc Tendances mondiales en marketing\u202f2021\u202f: un point de vue canadien* de Deloitte, l\u2019\u00ab\u202fincertitude\u202f\u00bb est le principal d\u00e9fi que les entreprises canadiennes ont d\u00fb affronter l\u2019ann\u00e9e derni\u00e8re.<\/p>\n","protected":false},"author":78,"featured_media":25903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[652,747],"tags":[775,776,777],"class_list":["post-25971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications-strategy","category-marketing-chinois","tag-localization-fr","tag-marketing-fr","tag-multicultural-advertising-fr"],"metadata":{"authorsure_include_css":"","_wpml_word_count":"{\"total\":785,\"to_translate\":{\"zh-hans\":785,\"en\":785}}","_edit_last":"29","_fusion":{"show_first_featured_image":"yes","fimg":{"width":"","height":""},"post_links_target":"no","bg_full":"no","display_header":"yes","header_bg_full":"no","main_padding":{"top":"","bottom":""},"content_bg_full":"no","image_rollover_icons":"default","bg_repeat":"default","header_bg_repeat":"repeat","displayed_menu":"default","slider_type":"no","slider":"0","wooslider":"0","elasticslider":"0","blog_page_title_bar":"default","content_bg_repeat":"default","posts_sidebar":"default_sidebar","posts_sidebar_2":"default_sidebar","sidebar_sticky":"default"},"_yoast_wpseo_content_score":"60","_yoast_wpseo_estimated-reading-time-minutes":"3","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_thumbnail_id":"25903","_last_translation_edit_mode":"native-editor","_edit_lock":"1660087212:29","_yoast_wpseo_focuskw":"Agence de marketing multiculturel","_yoast_wpseo_metadesc":"Le marketing multiculturel offre une strat\u00e9gie \u00e0 trois volets pour r\u00e9ussir dans un contexte d\u2019incertitude.\u00a0","_yoast_wpseo_linkdex":"57","_pingme":"1","_encloseme":"1","_yoast_wpseo_wordproof_timestamp":"","_yoast_wpseo_primary_category":"690","avada_post_views_count":"2094","avada_today_post_views_count":"1","avada_post_views_count_today_date":"13-06-2026"},"acf":[],"yoast_head":"\nMarketing pour un march\u00e9 diversifi\u00e9: trois fa\u00e7ons de mettre \u00e0 profit le marketing multiculturel - 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