{"id":22833,"date":"2022-05-03T07:26:22","date_gmt":"2022-05-03T14:26:22","guid":{"rendered":"https:\/\/www.latmultilingual.com\/?p=22833"},"modified":"2022-08-09T16:20:27","modified_gmt":"2022-08-09T23:20:27","slug":"red-xiaohongshu-sest-rapidement-positionnee-comme-lune-des-plus-importantes-plateformes-de-marketing-sur-les-medias-sociaux-chinois","status":"publish","type":"post","link":"https:\/\/www.latmultilingual.com\/fr\/blog\/red-xiaohongshu-sest-rapidement-positionnee-comme-lune-des-plus-importantes-plateformes-de-marketing-sur-les-medias-sociaux-chinois\/","title":{"rendered":"RED (Xiaohongshu) s\u2019est rapidement positionn\u00e9e comme l\u2019une des plus importantes plateformes de marketing sur les m\u00e9dias sociaux chinois."},"content":{"rendered":"<p><a href=\"https:\/\/us.lemaire.fr\/\" target=\"_blank\" rel=\"noopener\">Lemaire<\/a>, la marque de haute couture fond\u00e9e par Christophe\u00a0Lemaire (ancien designer d\u2019Herm\u00e8s) et sa co-cr\u00e9atrice Sarah-Linh\u00a0Tran, a ouvert son compte RED officiel la semaine pass\u00e9e. Depuis, la marque compte d\u00e9j\u00e0 plus de 13\u00a0000\u00a0abonn\u00e9s.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone  wp-image-22788\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM-300x270.png\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM-300x270.png\" alt=\"\" width=\"398\" height=\"358\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27398%27%20height%3D%27358%27%20viewBox%3D%270%200%20398%20358%27%3E%3Crect%20width%3D%27398%27%20height%3D%27358%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM-200x180.png 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM-300x270.png 300w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM-400x360.png 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM-600x540.png 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM-768x691.png 768w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM-800x720.png 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-22-at-8.51.26-AM.png 996w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/p>\n<p>Leur premi\u00e8re publication intitul\u00e9e \u00ab\u00a0Bonjour\u00a0\u00bb encha\u00eenait diff\u00e9rentes voix d\u2019hommes et de femmes r\u00e9p\u00e9tant le nom de la marque. Simple mais efficace, cette vid\u00e9o a g\u00e9n\u00e9r\u00e9 2\u00a0164\u00a0mentions \u00ab\u00a0j\u2019aime\u00a0\u00bb et de nombreux commentaires dans la m\u00eame veine que celui-ci\u00a0: \u00ab\u00a0Merci de m\u2019avoir montr\u00e9 comment prononcer votre nom.\u00a0\u00bb<\/p>\n<p>Cette <a href=\"https:\/\/www.xiaohongshu.com\/discovery\/item\/62540a3a0000000021035cc9\">vid\u00e9o<\/a> toute simple prouve la force de la r\u00e9p\u00e9tition, tant pour apprendre une langue que pour accro\u00eetre la notori\u00e9t\u00e9 d\u2019une marque.<\/p>\n<p>Pour favoriser l\u2019accessibilit\u00e9 aupr\u00e8s d\u2019un public chinois, nous recommandons souvent \u00e0 nos clients dont la marque est internationale de se doter d\u2019un nom chinois. Cependant, comme l\u2019illustre cet exemple, parfois la meilleure strat\u00e9gie consiste \u00e0 b\u00e2tir sur l\u2019image d\u00e9j\u00e0 \u00e9tablie de la marque. <a href=\"mailto:contactus@latmultilingual.com\">Contactez nos experts<\/a> de la traduction et du marketing chinois pour obtenir des solutions sur mesure, \u00e0 l\u2019image de votre marque.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lemaire, la marque de haute couture fond\u00e9e par Christophe\u00a0Lemaire (ancien designer d\u2019Herm\u00e8s) et sa co-cr\u00e9atrice Sarah-Linh\u00a0Tran, a ouvert son compte RED officiel la semaine pass\u00e9e. Depuis, la marque compte d\u00e9j\u00e0 plus de 13\u00a0000\u00a0abonn\u00e9s.<\/p>\n","protected":false},"author":67,"featured_media":22793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,743,747,365,762,199,761],"tags":[],"class_list":["post-22833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-culturelle","category-la-culture-chinoise","category-marketing-chinois","category-marketing-et-strategie","category-marketing-communications-strategy-fr","category-media_sociaux_multilingues","category-medias-sociaux-chinois"],"metadata":{"authorsure_include_css":"","_wpml_word_count":"{\"total\":257,\"to_translate\":{\"zh-hans\":257,\"en\":257}}","_edit_lock":"1660087250:29","_edit_last":"29","_wpml_media_featured":"1","_wpml_media_duplicate":"1","_wpml_location_migration_done":"1","_thumbnail_id":"22793","_fusion":{"show_first_featured_image":"yes","fimg":{"width":"","height":""},"post_links_target":"no","bg_full":"no","display_header":"yes","header_bg_full":"no","main_padding":{"top":"","bottom":""},"content_bg_full":"no","image_rollover_icons":"default","bg_repeat":"default","header_bg_repeat":"repeat","displayed_menu":"default","slider_type":"no","slider":"0","wooslider":"0","elasticslider":"0","blog_page_title_bar":"default","content_bg_repeat":"default","posts_sidebar":"default_sidebar","posts_sidebar_2":"default_sidebar","sidebar_sticky":"default"},"_yoast_wpseo_metadesc":"RED (Xiaohongshu) s\u2019est rapidement positionn\u00e9e comme l\u2019une des plus importantes plateformes de marketing sur les m\u00e9dias sociaux chinois.","_yoast_wpseo_content_score":"90","_yoast_wpseo_estimated-reading-time-minutes":"1","_yoast_wpseo_primary_category":"747","_pingme":"1","_encloseme":"1","_yoast_wpseo_wordproof_timestamp":"","avada_post_views_count":"1533","avada_today_post_views_count":"2","avada_post_views_count_today_date":"01-05-2026"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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