{"id":19230,"date":"2020-08-23T17:19:25","date_gmt":"2020-08-24T00:19:25","guid":{"rendered":"https:\/\/www.latmultilingual.com\/lat-multilingue-maintenant-partenaire-de-wpml\/"},"modified":"2022-03-11T12:27:08","modified_gmt":"2022-03-11T20:27:08","slug":"lat-multilingue-maintenant-partenaire-de-wpml","status":"publish","type":"post","link":"https:\/\/www.latmultilingual.com\/fr\/blog\/lat-multilingue-maintenant-partenaire-de-wpml\/","title":{"rendered":"LAT Multilingue maintenant partenaire de WPML"},"content":{"rendered":"

Vancouver, le 19 septembre 2016 \u2013<\/strong> LAT Multilingue compte d\u00e9sormais parmi les partenaires officiels de traduction pour WPML, devenant la toute premi\u00e8re entreprise du Canada \u00e0 en faire partie. Gr\u00e2ce \u00e0 ce partenariat, les clients disposeront d\u2019un acc\u00e8s facile aux experts en traduction de LAT par le biais de WPML, le module d\u2019extension multilingue pour WordPress,<\/a>solution pratique permettant d\u2019acc\u00e9l\u00e9rer efficacement la traduction de sites Web.<\/p>\n

L\u2019\u00e9quipe de traduction de LAT Multilingue, form\u00e9e de professionnels aux quatre coins du monde, se sp\u00e9cialise dans l\u2019adaptation et la conception de messages pour le marketing de ses clients dans diff\u00e9rentes langues. Ses membres comprennent la r\u00e9alit\u00e9 du marketing, font eux-m\u00eames partie des collectivit\u00e9s linguistiques o\u00f9 se trouve le public cible et connaissent bien les industries pour lesquelles ils travaillent, ce qui leur permet d\u2019adapter pr\u00e9cis\u00e9ment leurs traductions aux besoins de leurs clients pour le march\u00e9 concern\u00e9.<\/p>\n

L\u2019id\u00e9e de ce partenariat a vu le jour lorsque LAT Multilingue a commenc\u00e9 \u00e0 recevoir de plus en plus de demandes de traduction concernant des sites Web, non seulement de l\u2019anglais vers le fran\u00e7ais pour le march\u00e9 canadien, mais aussi dans d\u2019autres langues, pour des entreprises de partout souhaitant saisir les occasions internationales qui se pr\u00e9sentent.<\/p>\n

\u00ab Au Canada, un site Web bilingue n\u2019est pas seulement \u201cbon \u00e0 avoir\u201d : c\u2019est un incontournable \u00bb, constate Lise Alain, pr\u00e9sidente de LAT Multilingue. \u00ab Cette collaboration avec WPML facilitera la vie de nos clients qui veulent localiser leur site WordPress, aussi bien dans les langues officielles du Canada qu\u2019en d\u2019autres langues. Chez LAT, nous croyons fermement que le fait d\u2019investir dans l\u2019intercompr\u00e9hension culturelle et d\u2019adapter le contenu en ligne permet aux entreprises de mieux \u00e9tablir leur marque puis les aide \u00e0 cro\u00eetre, en touchant plus profond\u00e9ment le c\u0153ur des march\u00e9s mondiaux actuels \u00bb, r\u00e9sume Lise Alain.<\/p>\n

Pour beaucoup de traductions de site Web, la difficult\u00e9 r\u00e9side dans le fait que les clients ne pensent souvent qu\u2019au contenu des pages ciblant directement le consommateur. ls ont tendance \u00e0 oublier l\u2019importance et la quantit\u00e9 du texte en arri\u00e8re-plan \u2013 m\u00e9ta-descriptions, mots-cl\u00e9s, fen\u00eatres contextuelles, boutons d\u2019appel \u00e0 l\u2019action, messages d\u2019erreur et autres. Depuis des ann\u00e9es, bien des entreprises recherchent le moyen le plus efficace d\u2019envoyer tout ce contenu Web \u00e0 traduire, qui pose un probl\u00e8me technique fondamental.<\/p>\n

WPML vient r\u00e9soudre la question. \u00c0 l\u2019aide de ce module d\u2019extension, les clients peuvent choisir une ou plusieurs pages ou sections de pages Web \u00e0 faire traduire, et tout le contenu qui s\u2019y rapporte sera transmis \u00e0 LAT Multilingue pour la traduction. Une fois le texte adapt\u00e9 au public cible, LAT renverra la version traduite par le biais du module, qui r\u00e9int\u00e9grera le contenu aux \u00e9crans d\u2019administration du site Web chez le client. La pr\u00e9paration des pages Web s\u2019en trouve donc facilit\u00e9e pour le client qui veut publier son contenu dans une nouvelle langue de son choix sur son site Web.<\/p>\n

\u00ab \u00c9tant donn\u00e9 son caract\u00e8re bilingue, le Canada constitue un excellent march\u00e9 pour les sites multilingues \u00bb, explique Amir Helzer, PDG de OnTheGoSystems. \u00ab\u00a0Nous savons combien il est important d\u2019offrir une traduction de contenu qui tient compte des diff\u00e9rences d\u2019interpr\u00e9tation culturelle et des nuances entre les langues. Je suis s\u00fbr que les clients au Canada et ceux qui cherchent \u00e0 toucher le public canadien profiteront de la nouvelle int\u00e9gration avec LAT Multilingue \u00bb, conclut M. Helzer.<\/p>\n

Selon W3Techs<\/a>, pr\u00e8s de 60 % des sites Web support\u00e9s par un syst\u00e8me de gestion de contenu (CMS) utilisent la plateforme WordPress<\/a>, c\u2019est pourquoi l\u2019\u00e9quipe WPML fournit des solutions ax\u00e9es sur WordPress, avec son module d\u2019extension multilingue. Quant \u00e0 l\u2019\u00e9quipe de LAT Multilingue, elle offre \u00e9galement des services qui vont bien au-del\u00e0 des sites Web et de WordPress, notamment la traduction et l\u2019adaptation de contenus marketing en tous genres, la correction d\u2019\u00e9preuves, la v\u00e9rification de sites Web d\u00e9j\u00e0 traduits et les interactions en plusieurs langues dans les m\u00e9dias sociaux.<\/p>\n

\u00c0 propos de LAT Multilingue<\/strong><\/p>\n

Fond\u00e9e en 1999, LAT Multilingue offre des services de traduction et de marketing num\u00e9rique \u00e0 toutes sortes de clients aux quatre coins du Canada et des \u00c9tats-Unis, avec un accent particulier sur l\u2019adaptation de leur contenu marketing en diff\u00e9rentes langues pour leurs client\u00e8les respectives. LAT Marketing<\/a> est la premi\u00e8re filiale locale de LAT au Qu\u00e9bec, et elle a pour mandat d\u2019aider les entreprises \u00e0 \u00e9tablir un contact durable avec leur client\u00e8le francophone du Canada.<\/p>\n

\u00c0 propos de WPML<\/strong><\/p>\n

WPML est un module d\u2019extension pour WordPress qui aide les utilisateurs \u00e0 cr\u00e9er et \u00e0 exploiter des sites Web multilingues. WPML permet toutes sortes de conceptions allant des simples blogues aux grands sites d\u2019entreprise. e module est un produit de OnTheGoSystems<\/a>, qui offre un soutien 6 jours par semaine, 19 heures par jour, dans 9 langues.<\/p>\n

Pour en savoir plus :<\/strong>Communiquez avec LAT \u00e0 marketing@latmultilingue.com<\/a>(tel: 1-866-936-3833<\/a>), ou cliquez ici pour d\u00e9marrer d\u00e8s maintenant la traduction de votre site Web.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Vancouver, le 19 septembre 2016 \u2013 LAT Multilingue compte d\u00e9sormais […]<\/p>\n","protected":false},"author":61,"featured_media":19645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[721],"tags":[],"class_list":["post-19230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques"],"metadata":{"_pingme":"1","_encloseme":"1","_wpml_word_count":"{\"total\":0,\"to_translate\":{\"en\":824,\"fr\":824}}","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_top_nav_excluded":"","_cms_nav_minihome":"","_fusion":{"show_first_featured_image":"yes","fimg":{"width":"","height":""},"post_links_target":"no","bg_full":"no","display_header":"yes","header_bg_full":"no","main_padding":{"top":"","bottom":""},"content_bg_full":"no","image_rollover_icons":"default","bg_repeat":"default","header_bg_repeat":"repeat","displayed_menu":"default","slider_type":"no","slider":"0","wooslider":"0","elasticslider":"0","blog_page_title_bar":"default","content_bg_repeat":"default","posts_sidebar":"default_sidebar","posts_sidebar_2":"default_sidebar","sidebar_sticky":"default"},"_thumbnail_id":"19645","_edit_lock":"1647030446:72","_edit_last":"72","authorsure_include_css":"","_yoast_wpseo_content_score":"30","_last_translation_edit_mode":"native-editor","_yoast_wpseo_estimated-reading-time-minutes":"4","avada_post_views_count":"1463","avada_today_post_views_count":"3","avada_post_views_count_today_date":"06-04-2026"},"acf":[],"yoast_head":"\nLAT Multilingue maintenant partenaire de WPML - 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