{"id":20269,"date":"2020-10-12T09:35:50","date_gmt":"2020-10-12T16:35:50","guid":{"rendered":"https:\/\/www.latmultilingual.com\/case-studies\/destination-bc-new\/"},"modified":"2020-10-27T15:34:32","modified_gmt":"2020-10-27T22:34:32","slug":"destination-bc","status":"publish","type":"avada_portfolio","link":"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/destination-bc\/","title":{"rendered":"Destination BC"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"629\" title=\"Tea\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg\" alt class=\"lazyload img-responsive wp-image-20276\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27629%27%20viewBox%3D%270%200%201200%20629%27%3E%3Crect%20width%3D%271200%27%20height%3D%27629%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-200x105.jpeg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-400x210.jpeg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-600x315.jpeg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-800x419.jpeg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-1\"><h2>Destination British Columbia (DBC) est un organisme de marketing de destinations dont le mandat consiste \u00e0 soutenir et promouvoir le tourisme partout dans la province.<\/h2>\n<p>DBC souhaitait aider ses partenaires de l\u2019industrie du tourisme \u00e0 mieux se pr\u00e9parer pour accueillir leurs invit\u00e9s chinois. C\u2019est pourquoi l\u2019organisme s\u2019est tourn\u00e9 vers LAT pour mettre sur pied un programme de formation sur la sensibilit\u00e9 culturelle \u00e0 offrir aux entreprises partout en Colombie-Britannique.<\/p>\n<p>En nous fondant sur notre expertise en marketing chinois et sur nos programmes existants Dragon d\u2019or et Pr\u00eats pour la Chine, nous avons \u00e9labor\u00e9 un programme de formation personnalis\u00e9 pour les participants de DBC. La formation touche une foule de sujets diversifi\u00e9s dans le but d\u2019am\u00e9liorer la sensibilit\u00e9 culturelle, entre autres :<\/p>\n<ul>\n<li>culture, accueil et \u00e9tiquette;<\/li>\n<li>pr\u00e9f\u00e9rences en mati\u00e8re de restauration et de magasinage;<\/li>\n<li>tendances num\u00e9riques et mobiles pour atteindre ce public cible.<\/li>\n<\/ul>\n<p>LAT a particip\u00e9 \u00e0 la production de trousses d\u2019outils d\u2019\u00e9tude, d\u2019un guide imprim\u00e9 et d\u2019une liste d\u2019auto\u00e9valuation pour que les membres puissent d\u00e9terminer leur degr\u00e9 de pr\u00e9paration. Notre \u00e9quipe a \u00e9galement offert des services de voix hors-champ en anglais et en chinois pour une pr\u00e9sentation vid\u00e9o.<\/p>\n<p>Le programme de formation pr\u00e9sente les \u00e9l\u00e9ments essentiels que les entreprises doivent comprendre pour accueillir les voyageurs chinois.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-left:30px;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">\u00c9tudes de cas connexes<\/h2><\/div><style type=\"text\/css\">.fusion-portfolio-wrapper#fusion-portfolio-1 .fusion-portfolio-content{  text-align: left; }<\/style><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-none fusion-portfolio-three fusion-portfolio-unboxed fusion-portfolio-text fusion-portfolio-equal-heights lat-related-case-studies\" data-id=\"-rw-1\" data-columns=\"three\"><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:10px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"3\" style=\"margin:-10px;\"><article id=\"portfolio-1-post-20269\" class=\"fusion-portfolio-post formation marketing-chinois fusion-col-spacing post-20269\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/author\/lauramcleod\/\" rel=\"author\">Laura McLeod<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-10-27T15:34:32-07:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/destination-bc\/\" aria-label=\"Destination BC\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27629%27%20viewBox%3D%270%200%201200%20629%27%3E%3Crect%20width%3D%271200%27%20height%3D%27629%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-200x105.jpeg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-400x210.jpeg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-600x315.jpeg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-800x419.jpeg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg 1200w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/destination-bc\/\">Destination BC<\/a><\/h2><div class=\"fusion-post-content\"><p>LAT a mis au point un programme de pr\u00e9paration culturelle pour Destination British Columbia afin d\u2019aider ses partenaires du milieu des voyages \u00e0 accueillir les visiteurs chinois et \u00e0 comprendre leurs besoins et leurs pr\u00e9f\u00e9rences.<\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-28714\" class=\"fusion-portfolio-post marketing-chinois marketing-multiculturel fusion-col-spacing post-28714\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/author\/peterurquhart\/\" rel=\"author\">Peter Urquhart<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-01-20T10:19:55-08:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/vancouver-intl-airport\/\" aria-label=\"LAT Multilingue aide l&rsquo;a\u00e9roport international de Vancouver \u00e0 offrir un service \u00e0 la client\u00e8le adapt\u00e9 aux besoins des voyageurs chinois\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"942\" height=\"492\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27942%27%20height%3D%27492%27%20viewBox%3D%270%200%20942%20492%27%3E%3Crect%20width%3D%27942%27%20height%3D%27492%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport.jpg\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport-200x104.jpg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport-400x209.jpg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport-600x313.jpg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport-800x418.jpg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport.jpg 942w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/vancouver-intl-airport\/\">LAT Multilingue aide l&rsquo;a\u00e9roport international de Vancouver \u00e0 offrir un service \u00e0 la client\u00e8le adapt\u00e9 aux besoins des voyageurs chinois<\/a><\/h2><div class=\"fusion-post-content\"><p>LAT has been working with Vancouver International Airport since 2016 to manage their Chinese social media presence on WeChat, RED, and Weibo. <\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-17297\" class=\"fusion-portfolio-post marketing-chinois marketing-multiculturel fusion-col-spacing post-17297\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/author\/lauramcleod\/\" rel=\"author\">Laura McLeod<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-10-27T15:19:56-07:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/mercedes-benz-canada\/\" aria-label=\"Mercedes-Benz Canada\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"842\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271500%27%20height%3D%27842%27%20viewBox%3D%270%200%201500%20842%27%3E%3Crect%20width%3D%271500%27%20height%3D%27842%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-200x112.jpg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-400x225.jpg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-600x337.jpg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-800x449.jpg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-1200x674.jpg 1200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg 1500w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/mercedes-benz-canada\/\">Mercedes-Benz Canada<\/a><\/h2><div class=\"fusion-post-content\"><p>LAT a aid\u00e9 Mercedes-Benz Canada \u00e0 atteindre la client\u00e8le chinoise avec une publicit\u00e9 Tencent Moments sur la populaire application chinoise, WeChat.<\/p><\/div><\/div><\/div><\/article><\/div><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LAT a mis au point un programme de pr\u00e9paration culturelle pour Destination British Columbia afin d\u2019aider ses partenaires du milieu des voyages \u00e0 accueillir les visiteurs chinois et \u00e0 comprendre leurs besoins et leurs pr\u00e9f\u00e9rences.<\/p>\n","protected":false},"author":61,"featured_media":20276,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[705],"portfolio_skills":[],"portfolio_tags":[733,707],"class_list":["post-20269","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-voyage-tourisme-et-hebergement","portfolio_tags-formation","portfolio_tags-marketing-chinois"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Destination BC - LAT Multilingue Traduction et Marketing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destination BC - LAT Multilingue 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