{"id":17297,"date":"2020-04-28T12:14:16","date_gmt":"2020-04-28T19:14:16","guid":{"rendered":"https:\/\/www.latmultilingual.com\/?post_type=avada_portfolio&#038;p=17297"},"modified":"2020-10-27T15:19:56","modified_gmt":"2020-10-27T22:19:56","slug":"mercedes-benz-canada","status":"publish","type":"avada_portfolio","link":"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/mercedes-benz-canada\/","title":{"rendered":"Mercedes-Benz Canada"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1500\" height=\"842\" title=\"Mercedes-BenzCanada_WeChat_003\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg\" alt class=\"lazyload img-responsive wp-image-25302\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271500%27%20height%3D%27842%27%20viewBox%3D%270%200%201500%20842%27%3E%3Crect%20width%3D%271500%27%20height%3D%27842%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-200x112.jpg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-400x225.jpg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-600x337.jpg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-800x449.jpg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-1200x674.jpg 1200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg 1500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-1\"><h2>Quand Mercedes-Benz Canada a voulu \u00e9tablir un contact avec la client\u00e8le chinoise au Canada, l\u2019entreprise a mis\u00e9 sur LAT pour lancer une publicit\u00e9 Tencent Moments sur la populaire application chinoise, WeChat.<\/h2>\n<p>En partenariat avec l\u2019agence de publicit\u00e9 mondiale de Mercedes-Benz, LAT a d\u2019abord cr\u00e9\u00e9 un compte WeChat officiel pour Mercedes-Benz Canada; un pr\u00e9requis pour publier sur WeChat. Puis, notre \u00e9quipe a cr\u00e9\u00e9 un compte promotionnel et coordonn\u00e9 le placement d\u2019une vid\u00e9o publicitaire en lien avec le Nouvel An lunaire. LAT a pris en charge le processus d\u2019approbation du compte aupr\u00e8s de Tencent, a aid\u00e9 \u00e0 d\u00e9terminer les donn\u00e9es d\u00e9mographiques, a suivi de pr\u00e8s la campagne publicitaire et a dress\u00e9 le rapport des<\/p>\n<p>r\u00e9sultats. Nous avons aussi cr\u00e9\u00e9 du contenu de grande qualit\u00e9 au graphisme accrocheur, sous forme de quatre articles \u00e0 propos des v\u00e9hicules, pour que les visiteurs trouvent la page WeChat officielle captivante.<\/p>\n<p>Au cours de la campagne d\u2019un mois, les publicit\u00e9s ont entra\u00een\u00e9 991\u00a0757\u00a0vues, 9\u00a0333\u00a0clics sur les vid\u00e9os et 1\u00a0152\u00a0nouveaux abonn\u00e9s. De plus, on a re\u00e7u 108\u00a0communications directes, la plupart venant de personnes int\u00e9ress\u00e9es \u00e0 faire un achat, posant des questions sur les mod\u00e8les ou demandant conseil sur l\u2019entretien.<\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-left:30px;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">\u00c9tudes de cas connexes<\/h2><\/div><style type=\"text\/css\">.fusion-portfolio-wrapper#fusion-portfolio-1 .fusion-portfolio-content{  text-align: left; }<\/style><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-none fusion-portfolio-three fusion-portfolio-unboxed fusion-portfolio-text fusion-portfolio-equal-heights lat-related-case-studies\" data-id=\"-rw-1\" data-columns=\"three\"><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:10px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"3\" style=\"margin:-10px;\"><article id=\"portfolio-1-post-20269\" class=\"fusion-portfolio-post formation marketing-chinois fusion-col-spacing post-20269\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/author\/lauramcleod\/\" title=\"Articles par Laura McLeod\" rel=\"author\">Laura McLeod<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-10-27T15:34:32-07:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/destination-bc\/\" aria-label=\"Destination BC\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27629%27%20viewBox%3D%270%200%201200%20629%27%3E%3Crect%20width%3D%271200%27%20height%3D%27629%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-200x105.jpeg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-400x210.jpeg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-600x315.jpeg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea-800x419.jpeg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/05\/Tea.jpeg 1200w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/destination-bc\/\">Destination BC<\/a><\/h2><div class=\"fusion-post-content\"><p>LAT a mis au point un programme de pr\u00e9paration culturelle pour Destination British Columbia afin d\u2019aider ses partenaires du milieu des voyages \u00e0 accueillir les visiteurs chinois et \u00e0 comprendre leurs besoins et leurs pr\u00e9f\u00e9rences.<\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-28714\" class=\"fusion-portfolio-post marketing-chinois marketing-multiculturel fusion-col-spacing post-28714\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/author\/peterurquhart\/\" title=\"Articles par Peter Urquhart\" rel=\"author\">Peter Urquhart<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-01-20T10:19:55-08:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/vancouver-intl-airport\/\" aria-label=\"LAT Multilingue aide l&rsquo;a\u00e9roport international de Vancouver \u00e0 offrir un service \u00e0 la client\u00e8le adapt\u00e9 aux besoins des voyageurs chinois\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"942\" height=\"492\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27942%27%20height%3D%27492%27%20viewBox%3D%270%200%20942%20492%27%3E%3Crect%20width%3D%27942%27%20height%3D%27492%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport.jpg\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport-200x104.jpg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport-400x209.jpg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport-600x313.jpg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport-800x418.jpg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/07\/VancouverIntlAirport.jpg 942w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/vancouver-intl-airport\/\">LAT Multilingue aide l&rsquo;a\u00e9roport international de Vancouver \u00e0 offrir un service \u00e0 la client\u00e8le adapt\u00e9 aux besoins des voyageurs chinois<\/a><\/h2><div class=\"fusion-post-content\"><p>LAT has been working with Vancouver International Airport since 2016 to manage their Chinese social media presence on WeChat, RED, and Weibo. <\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-17297\" class=\"fusion-portfolio-post marketing-chinois marketing-multiculturel fusion-col-spacing post-17297\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/author\/lauramcleod\/\" title=\"Articles par Laura McLeod\" rel=\"author\">Laura McLeod<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2020-10-27T15:19:56-07:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/mercedes-benz-canada\/\" aria-label=\"Mercedes-Benz Canada\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"842\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271500%27%20height%3D%27842%27%20viewBox%3D%270%200%201500%20842%27%3E%3Crect%20width%3D%271500%27%20height%3D%27842%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg\" data-srcset=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-200x112.jpg 200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-400x225.jpg 400w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-600x337.jpg 600w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-800x449.jpg 800w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003-1200x674.jpg 1200w, https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2020\/04\/Mercedes-BenzCanada_WeChat_003.jpg 1500w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/mercedes-benz-canada\/\">Mercedes-Benz Canada<\/a><\/h2><div class=\"fusion-post-content\"><p>LAT a aid\u00e9 Mercedes-Benz Canada \u00e0 atteindre la client\u00e8le chinoise avec une publicit\u00e9 Tencent Moments sur la populaire application chinoise, WeChat.<\/p><\/div><\/div><\/div><\/article><\/div><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LAT a aid\u00e9 Mercedes-Benz Canada \u00e0 atteindre la client\u00e8le chinoise avec une publicit\u00e9 Tencent Moments sur la populaire application chinoise, WeChat.<\/p>\n","protected":false},"author":61,"featured_media":17292,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[698],"portfolio_skills":[],"portfolio_tags":[707,709],"class_list":["post-17297","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-automobile-fr","portfolio_tags-marketing-chinois","portfolio_tags-marketing-multiculturel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes-Benz Canada - LAT Multilingue Traduction et Marketing<\/title>\n<meta name=\"description\" content=\"LAT a aid\u00e9 Mercedes-Benz Canada \u00e0 atteindre la client\u00e8le chinoise avec une publicit\u00e9 Tencent Moments sur la populaire application chinoise, WeChat.\" \/>\n<meta name=\"robots\" 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