{"version":"1.0","provider_name":"LAT Multilingue Traduction et Marketing","provider_url":"https:\/\/www.latmultilingual.com\/fr\/","author_name":"Kin Lo","author_url":"https:\/\/www.latmultilingual.com\/fr\/blog\/author\/kin-lo\/","title":"Earnest Ice Cream - LAT Multilingue Traduction et Marketing","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LfjjMtyz4Y\"><a href=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/earnest-ice-cream\/\">Earnest Ice Cream<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.latmultilingual.com\/fr\/blog\/case-studies\/earnest-ice-cream\/embed\/#?secret=LfjjMtyz4Y\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Earnest Ice Cream\u00a0\u00bb &#8212; LAT Multilingue Traduction et Marketing\" data-secret=\"LfjjMtyz4Y\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.latmultilingual.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2015\/05\/EarnestIceCream003.jpg","thumbnail_width":1200,"thumbnail_height":630,"description":"D\u00e9j\u00e0 extr\u00eamement populaire hors ligne aupr\u00e8s de la communaut\u00e9 chinoise de Vancouver, Earnest Ice Cream (EIC) souhaitait se doter d\u2019une strat\u00e9gie pour traduire cet engouement par un solide engagement en ligne. Nous avons \u00e9tabli la pr\u00e9sence d\u2019EIC sur Sina Weibo et lanc\u00e9 une campagne pour augmenter la visibilit\u00e9 de l\u2019entreprise et cr\u00e9er des liens avec ses adeptes."}