Chinese Travellers to Canada: 3 Essentials for The Hospitality Industry

In the current Canada-China Year of Tourism, businesses are increasingly aware of the need to adapt their marketing and welcoming strategy in order to be China-Ready and make the best of the growing number of tourists from China. Here are three important points to help your business reach, attract and welcome this promising market segment.

By |March 5th, 2018|Categories: Cultural Marketing, Multiculturalism, WeChat|Tags: , , , , , , , |Comments Off on Chinese Travellers to Canada: 3 Essentials for The Hospitality Industry

Beyond China: WeChat for Westerners

WeChat has 70 million active users from 200 countries outside of China. We explore how popular this app is outside of China for both residents and travellers.

By |February 6th, 2018|Categories: Branding and Marketing, WeChat|Tags: , , , , , , |Comments Off on Beyond China: WeChat for Westerners