Why Retailers Love 520 Day

Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.

Using WeChat to Reach Chinese Audiences in Canada

Wanting to reach Chinese customers in Canada? The popular app WeChat should be at the heart of your social media strategy.

Engaging with Chinese Customers with Jessie Li, Marketing Strategist

In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.