Lise Alain on Reaching Chinese Millennial Travellers

LAT's President Lise Alain shares her insights on reaching the large and fast growing segment of Chinese millennial travellers in the latest issue of Luxury Hoteliers Magazine.

Are you ready for “National Day Golden Week”?

“National Day Golden Week” is China’s biggest travel holiday. During this semi-annual seven- or eight-day holiday which starts around October 1, nearly half of the country’s population is expected to travel.
Top Tips for a Business Boon
Here are some tips to help you prepare for the busiest Chinese travel season of the year:

Chinese people are world class travellers, and tourism numbers are  expected to surge as overseas travel becomes more accessible.
Chinese international travellers will visit family and friends throughout East and Southeast Asia, Australia, the United States, Canada, and the U.K.
Chinese guests typically stay around five days, allowing for two days of the holiday week for travel to and from home.
Chinese tourists will want to experience the city they are visiting. Guests will appreciate customized experiences such as VIP packages that include fine dining experiences, unique landmarks to visit, tickets to exciting events, etc.
In Asian […]