Understanding RED, the Chinese Shopping App

Learn about the Chinese shopping app, RED, also known as Xiaohongshu (literally, Little Red Book). The social media and e-commerce platform was launched in 2013 and is now taking away marketshare from Weibo.

Why Retailers Love 520 Day

Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.

Communicating to Clients During Coronavirus

Many of our clients are wondering how to communicate to clients in the midst of COVID-19. We share our advice during this pandemic.