In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.
In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!
In China, almost everyone is on WeChat or Weibo. So, it’s not surprising that local Chinese residents are very active on these platforms, in order to connect with each other and keep up with their communities. Politicians and celebrities have come to realize the importance of these platforms when engaging with Chinese demographics.
Who’s on Chinese social media?
Western politicians have taken to using Chinese social media to connect with potential voters. In countries with large Chinese populations, gaining the Chinese vote can be key to getting politicians elected, and WeChat and Weibo are the way to go when building connections.
For example, Canada has a Chinese population of nearly 2 million people. For Canadian politicians, reaching Chinese voters is essential. As former New Democratic Party leader Thomas Mulcaire put it, Chinese social media is “a way to connect with [Chinese people] directly and hear the issues they face.” Mulcaire started a […]