Canada-China Marketing Tourism 2018 – Attracting Chinese Visitors to Canada

To ensure that your business stands out in this Year of Canada-China Tourism we look at how you can better position your business to attract Chinese visitors.

By |April 16th, 2018|Categories: Branding and Marketing, Canada-China Year of Toursim, WeChat||Comments Off on Canada-China Marketing Tourism 2018 – Attracting Chinese Visitors to Canada

How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism

We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.

By |February 16th, 2018|Categories: Branding and Marketing, Cultural Marketing|Tags: , , , , , , , |Comments Off on How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism

Beyond China: WeChat for Westerners

WeChat has 70 million active users from 200 countries outside of China. We explore how popular this app is outside of China for both residents and travellers.

By |February 6th, 2018|Categories: Branding and Marketing, WeChat|Tags: , , , , , , |Comments Off on Beyond China: WeChat for Westerners