Reaching Chinese Customers – with Jessie Li, Marketing Strategist

In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!

By |July 16th, 2019|Categories: Branding and Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, WeChat|Tags: , , , , , , , , |Comments Off on Reaching Chinese Customers – with Jessie Li, Marketing Strategist

Case Study: Beyond Boundaries, Cartier’s Cultural Marketing Success

In this case study, we’ll learn how luxury brand Cartier collaborated with the Palace Museum in Beijing to create a unique art exhibit called "Beyond Boundaries." In doing so, Cartier tapped into the power of creativity and cultural marketing to create genuine relationships with Chinese consumers.

By |July 4th, 2019|Categories: Branding and Marketing, Cultural Marketing, Multiculturalism|Tags: , , , , , , , , |Comments Off on Case Study: Beyond Boundaries, Cartier’s Cultural Marketing Success

Canadian Politicians Get On WeChat and Weibo to Reach Chinese Voters

Getting on WeChat and Weibo is the best way for Canadian politicians to connect with potential Chinese voters. In this article, we explain to you who is on Chinese social media, why you want to be there, and how to get it right!