Marketing to a Multicultural Marketplace

The translation industry is one of the most affected by technological advances in language technology. Small agencies must compete with large corporations who, driven by their focus on profit maximization, rely on sophisticated computer assisted tools to cut cost. Like any business, LAT had to adjust to this changing landscape. How did we do that? We decided to focus on our clients’ bottom line ahead of our own. To maximize profit in your own competitive markets, you need to reach more than the mainstream customers. You need to reach everyone.

As a boutique multicultural marketing agency with decades of experience in the field, we drive success for our clients by helping them reach deeper into Canada’s multicultural communities. We focus on communicating to diverse target audiences through an authentic and genuine voice.

Our staff diligently works with clients to uncover their unique positioning and value. We leverage this information in the […]

Reaching French Canadians: The Key to Success in Quebec

Quebec has the second largest economy in Canada,[1] and accounts for 24% of the country’s population. If you’re doing business in Canada, it is an important market to reach. But it is also the only province where French is the official language.

Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101.
To break into the Quebec market the marketing messaging must be well thought out and strategic.
Quebecers can be weary of any business that is seen as foreign. There is a distinct cultural identity tied to the province and far higher brand loyalty to local boutiques and stores.

To overcome these bumps in the road, businesses will need to do their homework to establish a strong foothold in Quebec.

Our Quebec based subsidiary, LAT Marketing, works with […]

Two Decades of Expert Experience: LAT Multilingual Celebrates its 20th Anniversary

It was 1999 and the world was rapidly changing: tech advances increased global market opportunities and businesses continued to expand into foreign countries. In this exciting new world of dial up internet and new communication methods, LAT Multilingual was born. Today, LAT Multilingual is celebrating 20 years of creating opportunities for communication through connecting people locally and internationally.
The Growth of Social Media
As a boutique content and marketing adaptation company, our first decade of experience taught us the effectiveness of the cultural and multilingual approach, rather than on simple translation. As a company that is passionate about helping clients connect with multilingual audiences, LAT evolved to meet the needs of brands who were looking for high-quality niche services, instead of a catch-all approach to business.

In the late-2000s, social media grew in importance and influence—connecting the world in new ways. We knew we needed to stay ahead of the wave.

With large […]