About Michaela Baer

Michaela is the Visual Content Manager at LAT Multilingual. Michaela works with LAT to develop original visual content like photographs, design work, and video. She wholeheartedly believes in the power of images as universal languages that can be spoken to and by anyone. She is also known to dabble in social media and writing, and can frequently be found visiting art galleries, reading, and pursuing language studies.

Introduction to Image-based Social Media Platforms

First published on November 23, 2014 by Michaela Baer

It’s clear from the influx of image-sharing social media platforms in the past few years that a shift is happening in how information is being presented. […]

Launching a Google Adwords Campaign in Québec

You’re launching a Google Adwords campaign and would like to reach the Québec market, so you have your ads translated to French. You carefully request that the translation company respect character limits, then post your ads online in French and voilà—you have a campaign!

But would you really launch a campaign in English without taking several other steps— like research, adaptation and monitoring— to ensure it is successful? Probably not. Well, the same rules apply when running campaigns in other languages.

There are three main steps that you need to keep in mind when adapting your Google Adwords campaign for a new market:

1. Understand What’s Trending
Adding a few hours for market localization is a must to maximize your marketing budget for each of your markets. To better understand the current terminology trends around food in Québec for instance, our team reviews popular French food blogs and uses a variety of tools […]

LAT Multilingual: Finding Our Visual Voice

First published on September 12, 2014 by Michaela Baer
If you’ve visited the LAT website or blog recently, you may have noticed our new design. We’ve spent the past few months redesigning our website’s look and feel with the ambition of making it easier to navigate and more representative of who we are. […]

Categories: Cultural Marketing||