About Lise Alain

Lise is passionate about languages and helping people communicate by bridging cultural and linguistic differences. This passion led to the creation of LAT Multilingual and drives everything she does, from building new programs and services to engaging with team members and clients.

About Lise Alain

Lise is passionate about languages and helping people communicate by bridging cultural and linguistic differences.

This passion led to the creation of LAT Multilingual and drives everything she does, from building new programs and services to engaging with team members and clients.

Find more about me on:

Here are my most recent posts

Marketing for a Diverse Marketplace

Given the overload of media solicitation consumers are all exposed to, marketers need to be increasingly sophisticated. As consumers, we seek information that meets our needs or connects with our interests. Like a 1000 piece jigsaw puzzle, marketers have all the elements within reach to build beautiful, complex and successful campaigns, but customer understanding needs to be first on their to-do list. That’s what makes marketing such a fascinating field. It involves human relations and effective communication.

By |October 13th, 2016|Categories: Branding and Marketing, Cultural Marketing, Multilingual Social Media||Comments Off on Marketing for a Diverse Marketplace

CEO Blog – Speak their language – Reach their heart

Purchasing decisions are emotional. Marketers know that to sell you a luxury item, they need to appeal to your heart, not your head. Advertisements that effectively bypass our rational sensors (through product positioning, engaging music, cute children, cuddly animals) and go straight to the heart are most successful.

By |April 17th, 2014|Categories: Cultural Marketing, Multiculturalism||Comments Off on CEO Blog – Speak their language – Reach their heart

The Low Hanging Fruit: growing local sales with a global mindset

So you're ready to expand into new markets? Have you maximized growth opportunities here in North America?

By |February 13th, 2014|Categories: Cultural Marketing||Comments Off on The Low Hanging Fruit: growing local sales with a global mindset