Given the overload of media solicitation consumers are all exposed to, marketers need to be increasingly sophisticated. As consumers, we seek information that meets our needs or connects with our interests. Like a 1000 piece jigsaw puzzle, marketers have all the elements within reach to build beautiful, complex and successful campaigns, but customer understanding needs to be first on their to-do list. That’s what makes marketing such a fascinating field. It involves human relations and effective communication.
Purchasing decisions are emotional. Marketers know that to sell you a luxury item, they need to appeal to your heart, not your head. Advertisements that effectively bypass our rational sensors (through product positioning, engaging music, cute children, cuddly animals) and go straight to the heart are most successful.
So you're ready to expand into new markets? Have you maximized growth opportunities here in North America?