About Lesley Ning

Lesley is specialized in managing social accounts and activities on various Chinese social media platforms. With a love for statistical analysis and digital marketing, she leverages a wealth of data resources to maximize the efficiency of our cultural marketing services.

How to Build a Chinese Website, with Text, Images & Search Engine Optimization (SEO)

The most important thing for North American companies that want to promote their business in China is to create a website in Chinese that matches the reading habits of Chinese people. Want to know the secrets to a great website designed for about 600 million Chinese users? The expert advice below is sure to help and offer inspiration.

Categories: Cultural Marketing||

WeChat: An Efficient Tool to Reach and Engage with Chinese Customers

WeChat has gone from strength to strength since it was released in 2011. Its mix of text messaging, hold-to-talk voice messaging, photo and video sharing has already attracted more than 400 million users. Companies who want to market their products or services are starting to include WeChat as a must-have promotional tool for their brand.

Finding 500 Million New Fans – Weibo and Chinese Social Media

Sina Weibo, the most powerful Chinese social media platform, has 500 million registered users worldwide.

Many well-known brands such as Burberry, Coca-Cola and Nike have made the move to Chinese social media platforms, establishing verified corporate accounts on Weibo to help them build brand awareness, engage with customers, and run social media campaigns aimed at the Chinese market. A well-managed Weibo account can help your business generate attention online and word-of-mouth interest from targeted customers, not only in China but in Western countries where Weibo is popular among Chinese-speaking web users.

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Categories: Cultural Marketing||