The most important thing for North American companies that want to promote their business in China is to create a website in Chinese that matches the reading habits of Chinese people. Want to know the secrets to a great website designed for about 600 million Chinese users? The expert advice below is sure to help and offer inspiration.
Sina Weibo, the most powerful Chinese social media platform, has 500 million registered users worldwide.
Many well-known brands such as Burberry, Coca-Cola and Nike have made the move to Chinese social media platforms, establishing verified corporate accounts on Weibo to help them build brand awareness, engage with customers, and run social media campaigns aimed at the Chinese market. A well-managed Weibo account can help your business generate attention online and word-of-mouth interest from targeted customers, not only in China but in Western countries where Weibo is popular among Chinese-speaking web users.