There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.
First published on November 5, 2014 by Lesley Ning
Costco: A Case Study
Costco opened its flagship store on Tmall and is preparing to participate in the 11.11 singles’ day sale. Are you thinking about expanding your business to the Chinese market? Using Costco as an example, here are three tips about what foreign brands should consider when adapting their marketing strategy for the Chinese market. […]
You’ve probably heard about Taobao, the largest e-commerce site in China, but did you know that if you’re not a Chinese business you couldn’t set up a store there? Instead you need to turn to Tmall Global, another Alibaba platform that gives non-Chinese businesses access to China’s huge e-commerce market. The booming Chinese e-commerce industry is certainly tempting for brands looking to grow their sales, but it’s important to note that success is no guarantee. Entering the Chinese market raises a lot of challenges that you need to be prepared to face before there’s even a possibility of a sale.