About Crystal Jiang

Crystal is a graduate from the Sauder School of Business in Vancouver, BC (Management) and Fudan University, in Shanghai (Law). She is an ambassador between North America and Asia and uses a combination of creativity, a passion for life and her solid background in media and marketing. Aside from working with LAT Multilingual, she advises the Mayor Gregor Robertson's Office on Weibo, as well as manages HootSuite's social presence in China.

About Crystal Jiang

Crystal is a graduate from the Sauder School of Business in Vancouver, BC (Management) and Fudan University, in Shanghai (Law). She is an ambassador between North America and Asia and uses a combination of creativity, a passion for life and her solid background in media and marketing. Aside from working with LAT Multilingual, she advises the Mayor Gregor Robertson's Office on Weibo, as well as manages HootSuite's social presence in China.

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Here are my most recent posts

Getting the Chinese Vote: A Politician’s Guide to Building Relationships

First published on April 16, 2012 by Crystal Jiang

Multiculturalism is an ideology that Canada celebrates as it continues its tradition of building a nation based on a strong and vibrant diversity of people. The number of immigrants in Canada is growing at breathtaking pace. By 2031, a third of the population of Canada is projected to be a visible minority – that’s an astonishing 14.4 million people! […]

By |November 10th, 2014|Categories: Cultural Marketing||Comments Off on Getting the Chinese Vote: A Politician’s Guide to Building Relationships

Get Social on Chinese Mobile Apps

LAT recently hosted its second meetup on the theme of “Getting Started on Chinese Mobile Apps” #VMMCN. This well attended workshop was an extension of our earlier presentation entitled 5 Reasons Your Marketing Plan Needs to Include Sina Weibo. The discussion focused on the importance of integrating mobile apps into a company’s marketing strategy, and introduced three of the most popular Chinese mobile apps: QQ, WeChat, and Sina Weibo. […]

5 Reasons Your Marketing Plan Needs to Include Sina Weibo

After sharing information on luxury branding on Chinese social media and Canadian politicians on Sina Weibo, LAT recently organized its first meetup entitled “Get Started on Chinese Social Media”#VMMCN. We shared insights about Chinese social media and showcased some successful marketing campaigns on Chinese social networks with our audience. Here are the highlights:
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By |May 14th, 2013|Categories: Cultural Marketing|Tags: , |Comments Off on 5 Reasons Your Marketing Plan Needs to Include Sina Weibo