We’ve all heard the horror stories about company’s posts that went viral for all the wrong reasons. These marketing fails have been well publicized, and the negative impact to those companies and their brand reputation is powerful and painful. However, the reverse can be true: the right strategy and a serious level of commitment to your social media presence can reap truly positive rewards for your brand, your business, and your bottom line. At LAT, we see the common mistakes businesses make on social media. Here are some of those mistakes – and how you can avoid them.