Marketing with WeChat


With almost 1 billion active monthly users, WeChat is one of the most powerful marketing tools of all social media platforms and can help you grow your sales. Combined with its own payment system – WeChat Pay – it becomes attractive and easy for Chinese shoppers to make purchases. LAT can help you grow your sales by making it easy to accept Chinese payment methods with our integrated solution.

Is WeChat for me?

If you’re an entrepreneur or member of a business and want to build your personal brand on a social media platform that boasts over 400 million monthly users, then a resounding yes!
WeChat is a real-time, closed-marketing channel that can help build brand awareness through word-of-mouth marketing. Our WeChat training course will offer you an introductory tutorial tailored to the specific needs of you and your business.

Our 1-hour one-on-one course will give you a solid introduction on how to use WeChat as a marketing tool, and will allow you to get off to a great start on this powerful messaging app for business.

Our course

First we’ll look at how WeChat works as well as its user demographics and user interface. We’ll run through its strength as a word-of-mouth marketing and customer service tool, and explore platform-specific tools like the Sharing Moments Feature.

We’ll then look at the marketing possibilities on WeChat and explain how you can optimize a personal account to boost your visibility and increase sales opportunities.

After our WeChat 101, you’ll know how to:

  • Create an account on WeChat
  • Personalize your WeChat profile to best convey your small business brand
  • Gain familiarity with the features of WeChat
  • Gain strategies for how to expand your client base and grow your sales

Click here to register for WeChat Marketing 101

Meet the Teacher – Hengyan Sun

Hengyan manages social accounts for many clients at LAT and specializes in ethnic Chinese marketing. With a background in finance and digital marketing, Hengyan is a multilingual marketing enthusiast and help clients reach their desired segments.

Hengyan Sun Marketing Project Manager

Want to learn more about WeChat? Download our free resource, “Introduction to WeChat for Marketing

Introduction to WeChat for Marketing

To register or ask questions, please contact us or call Hengyan Sun at 1-866-936-3833, ext. 105 .