RESOURCES

The linguistic and cultural diversity of our team is central to our company’s core services.

Thanks to our intimate knowledge and understanding of various cultural and linguistic backgrounds, we know how to approach various markets effectively. We can help you build solid foundations with your customers that will establish your brand as reliable and trustworthy. Visit us often! We’re constantly producing new material and resources.

Mercedes-Benz Vancouver

As a luxury car brand, Mercedes-Benz wanted to attract younger people to the brand, specifically the CLA and C‑Coupe models. LAT Multilingual suggested an online campaign that would increase brand awareness and appeal to young, Chinese customers.

McCormick

McCormick’s products are sold on shelves across the world, but they wanted to ensure their Canadian presence truly connected with the local market. They needed to work with a full solution translation company that would be large enough to meet their needs, but small enough to provide customized services to its team.

KAO

KAO is the Japanese company behind popular brands such as Jergens, John Frieda, and Bioré. Because of their global reach, KAO needs localized content to successfully promote their wide range of products to diverse audiences.

The Outlet Shoppes at Burlington

The Outlet Shoppes at Burlington wanted a marketing strategy that would translate from online engagement to offline results. We developed a comprehensive, localized plan that blended digital and traditional marketing initiatives, resulting in increased visits to the outlets.

AECOM

As one of the world's largest engineering firms, AECOM's translation needs span from internal communications to external web content with a global reach. By putting together a strong team of specialized language professionals, we ensure that AECOM's translation projects are delivered on time, without ever compromising on quality.

Chinese Social Media Trends in 2015

This presentation gives an overview of the Chinese social media landscape in 2015, its key trends, and outlines implications and recommendations for reaching and engaging with this lucrative market.

Earnest Ice Cream

Earnest Ice Cream (EIC) had a huge offline following by Vancouver’s Chinese community and wanted an organic strategy to further that engagement online. We established EIC’s presence on Sina Weibo and launched a campaign that increased their visibility and connected them to their fan base.

Canadian Food Brands on Tmall and Taobao

Canadian food brands are popular on Chinese e-commerce sites Tmall and Taobao. This presentation overviews each site and looks at opportunities for Canadian retailers to enter this growing market.

Intro to Russian Social Media and VKontakte

VKontakte (VK) the most popular social platform for Russian speakers. Our presenters discuss the relevance, demographics, and functions of VK that are allowing businesses to reach Russian customers.

Facebook and Twitter for Beginners

This presentation provides an overview of the basic functions, and terminology of Facebook and Twitter. It also looks at case studies of businesses that successfully use these platforms.

Multilingual Customer Service on Social Media

This presentation looks at examples of multilingual customer service on Twitter and WeChat.

Natural Factors

Natural Factors had been looking for language professionals, but could not find people with the right qualifications. We helped them find professionals who were a perfect fit for their company.

HAIN Celestial

HAIN Celestial was launching its new brand BluePrint Juice in Canada. Because of Canadian bilingual regulations, HAIN needed to translate their material into French before they were able to market BluePrint Juice in Canada. […]

Allard Prize for International Integrity

Our team worked with the Law Department of the University of British Columbia to translate their website featuring the Allard Prize for International Integrity. We localized content into 10 languages.

Getting Social on Chinese Mobile Apps

An overview of the major Chinese Mobile apps and tips on how you can use them to engage customers with your company.

MCL Motor Cars

MCL Motor Cars needed to attract more customers to their Burrard location. Our team worked with MCL to develop a Chinese social media strategy to complement their activities in English.

Canadian Tourism Commission

We collaborated with DDB Canada to translate and localize content for the CTC’s Keep Exploring and 35 Million Directors campaigns. Our work ensured the CTC could reach their multilingual markets.

Vancouver 2010 Olympic Games

After making an in-kind donation of English to French translation services to the Vancouver Bid Team, we became the official translations provider for VANOC until the Vancouver 2010 Olympics began.

Porsche Vancouver

Our team worked with Porsche Vancouver to develop a marketing strategy that would increase engagement with local Chinese immigrants and make them the “go to” dealership for Vancouver's Porsche enthusiasts.

Introduction to Chinese Social Media

Introduction to getting started on Chinese social media that focuses on Sina Weibo, a network with over 500M Chinese members.

Golden Gate Bridge

Our team collaborated with Hoi Moon Marketing to create a multilingual Virtual Exhibition celebrating the 75th anniversary of the Golden Gate Bridge. This exhibition is now available in nine languages.

Sina Weibo for your business: Getting Started

Sina Weibo is one of the largest social networks in the World. With more than 500 million users, you should include this tool into your marketing strategy.

How to grow your business using Chinese Social Media

Sina Weibo is one of the largest social networks in the World. But with tools and content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.

6 Tips to Reach Chinese Customers

Understanding and observing the practices ingrained in the Chinese culture is a great way to open up communication with prospective clients.